June 6 2017  |  Retailers

DFS launches Global Whiskey Festival

By Rebecca Byrne

Luxury travel retailer, DFS Group, is bringing the whiskies of the world to travelers this summer with its first-ever global Whiskey Festival. Following its kick-off at DFS, Singapore Changi Airport, the Whiskey Festival will travel to eight DFS locations across Asia, including Hong Kong and Cambodia, the Middle East and North America. Customers will be able to purchase over 300 whiskies, including rare, limited edition bottles.

“As interest in whiskey continues to grow, we’re thrilled to provide travelers with a chance to celebrate all things whiskey with the launch of our first-ever global Whiskey Festival,” said Brooke Supernaw, DFS Group’s Senior Vice President Wines, Spirits, Tobacco, Food and Gifts. “From collectors to those trying whiskey for the first time, the Whiskey Festival is designed for discovery, offering a way to explore this multifaceted spirit.” 

Throughout the Whiskey Festival, customers can enjoy Masterclasses from leading brand ambassadors at The Whiskey House, expert advice and complimentary tastings. To help travelers discover their personal whiskey style, the Whiskey Festival introduces customers to the DFS Whiskey Flavor Profile tool, a simplified way to navigate the world of whiskey by dividing complex flavors into the following profiles: Floral and Delicate; Fruity and Elegant; Smokey and Intense; and Rich and Rounded 

Over 300 whiskies and countless DFS exclusives will be categorized based on the individual flavor profiles, with up to 100 whiskies available for tasting in store, depending on location. Highlights of the Whiskey Festival include Suntory Chita Single Grain, Johnnie Walker Blender’s Batch 2: Bourbon Cask & Rye Finish, and Royal Salute Polo Collection 2017.

 

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