December 19 2016  |  Retailers

DFS offers promotions for Alipay customers

By Rebecca Byrne

A flashmob in Hong Kong promoted the 12.12 promotion outside DFS’ T Galleria Beauty location in Causeway Bay

Luxury travel retailer, DFS Group has partnered with Alipay, the leading payment and lifestyle platform, to launch the mobile payment service’s 12.12 promotion at key DFS locations in Asia and North America. 

Over 110 million shoppers have participated in Alipay’s 12.12 annual global shopping festival this year.  Alipay users visiting DFS locations in Asia and USA during 9-12 December enjoyed a variety of offers, including 10 percent off selected products in Beauty and Fragrances, Fashion and Accessories, Food and Gifts, and Wines and Spirits, and ¥50 coupons.

“For the Chinese shopper traveling abroad, DFS has long been the trusted source for the best international brands,” said Philippe Schaus, DFS Group Chairman and CEO. “As demand for mobile payment grows amongst this segment, DFS is thrilled to partner with Alipay to offer our customers a truly unforgettable shopping experience, bringing travelers a more convenient way to shop at eight DFS locations worldwide.” 

In Hong Kong, Alipay chose DFS’ T Galleria Beauty location in Causeway Bay as the launch pad for the city’s 12.12 promotion, staging a flash mob in front of the store and installing a real-time heat map to show where Causeway Bay shoppers were utilizing Alipay.

Over 110 million shoppers globally participated in Alipay’s 2016 12.12 shopping festival. DFS offers Alipay as a payment option for customers in eight locations across Asia and North America.

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