November 13 2013  |  Retailers

Duty Free Philippines starts fund for victims of super-typhoon

By Staff Reporter

State-owned retailer Duty Free Philippines is setting up a program to try to help victims of the killer typhoon that ripped though the country last week, and which is thought to have claimed the lives of more than 10,000 people in the city of Tacloban alone and left over 600,000 homeless.

Named DFP Cares, the support program will channel donations to a bank account the retailer is setting up to fund assistance to survivors of Typhoon Haiyan, known locally as Typhoon Yolanda.

The Philippine retailer is hoping to help make a difference to scenes of utter destruction such as this, in Tacloban, the capital of hard-hit Leyte province

The devastation wrought by the storm is on a scale that United Nations officials have likened to the Indian Ocean tsunami of 2004, and more than nine million people are believed to have been directly affected by the disaster.

The province of Leyte was the hardest hit, but  a large swathe of the central Philippines has suffered damage from winds of more than 300km/h and sea storm surges of six meters in height.

Duty Free Philippines Chief Operating Officer Lorenzo Formoso said he had received many messages of support from figures in the travel-retail industry.

Visit Duty Free Philippines's Facebook page at www.facebook.com/dutyfreephils for details of how to donate to DFP Cares.

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