October 25 2016  |  Retailers

Everrich Duty Free launches its own brand jewelry range

By Rebecca Byrne

Everrich makes its debut in the jewelry market in TaiwanEverrich makes its debut in the jewelry market in Taiwan

Taiwanese travel retailer, Everrich duty free has entered the jewelry market with the launch of its own brand, “Everrich Jewelry”. According to the company, the brand will be unique in the market as it draws its inspiration from Taiwanese culture and art.

The President of Everrich, Kevin Chiang commented:  “We believe that deep-rooted culture is fundamental and vital to any fashion and classic brand, this also the reason we decided to launch our own jewelry brand with the beauty of Taiwan as main design concept.”

By leveraging the company's expertise in the boutique and duty-free industries, Ever Rich Vice Chairman, Samuel Wu, said he hoped the launch of Ever Rich Jewelry could foist Taiwan onto the international stage with one-of-a-kind designs. "We're highly committed to the promotion of Taiwan," he said, adding that the company has attempted to incorporate into its products elements of Taiwan and concepts from Taiwanese designers and artists.

Everrich Jewelry can be purchased at all Everrich shops, including Taipei downtown, Kinmen downtown, airport and harbor shops. 

 

 

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