Lotte sets stage for festival of pop
South Korean retailer Lotte Duty Free is once again boosting its public profile with a festival of K-pop talent this September.
A-list Korean singers and vocalists performing hit original soundtracks (OST) will play to crowds at the Lotte Family Festival in Seoul next month, with a total of 28 performers playing the capital's Jamsil Sports Complex from September 13 to 15.
Some of the groups playing on the first day of the event are: 2pm, 2am, Sistar; Teen Top; Boyfriend; Miss A; Vixx; Girl's Day; 100%; and R&B divas Ali and Ailee. Each will perform at least five songs in a mini-concert format.
The second day will be largely devoted to K-drama popular original soundtracks by Hallyu drama star music producer Oh Joon-sung, who was in charge of show such as "Boys Over Flowers", "Full House", "Cinderella's Step Sister", "City Hunter" and, more recently, "The Faith".
The three-hour show, with a full 60-piece orchestra, will feature 10 hit OST singers, including Heo Young-saeng, Shin Yong-jae of 4Men, Jung Dong-ha, The One, Park Wan-kyu and Jo Sung-mo.
The last day of the festival will see performances by some of South Korea's top indie musicians, including Jatanpung, 10cm, Deli Spice, Kiha & The Faces, Okdal and Annyeongbada.
Lotte will also operate a flea market on all three days of the event, sell outfits from star models Super Junior, 2pm, Choshinsung, Kim Hyun-joong, Song Seung-heon, Choi Ji-woo and Jang Keun-suk, donating all profits to a social enterprise named The Beautiful Store, which takes donations of new and used goods for resale at low prices.
The festival will be the biggest since the event began in 2006, and is being held in downtown Seoul for the first time, rather than outside the city limits.