August 14 2012  |  Retailers

Nuance-Watson Asia wins big with Singapore and Hong Kong concessions

By Melissa Silva

Nuance-Watson Asia (NW Asia) was awarded a luxury brand name concession at Singapore’s Changi Airport as well as two specialty licenses at Hong Kong International Airport (HKIA). These achievements will see the inclusion of an Emporio Armani boutique at Changi Airport and a Longchamp boutique and fine food concept at HKIA.

The new licenses will run for 3 years until 2015.

The Emporio Armani boutique covers 104 square meters at terminal 2 departure/transit lounge central, located on the immediate right-hand side after the departure immigration gate.

The Longchamp boutique covers around 53 square meters at HKIA terminal 1 airside departures west hall, while the fine food boutique embraces 119 square meters of space in the same hall.  The latter will be the only multi-brand fine food standalone store at HKIA.

 NW Asia is eager to invest and expand its general merchandise offers in Asian airports by leveraging Nuance-Watson (HK) (NWHK)’s skills and expertise in the related categories, as well as its strong vendor relations developed in the past 14 years, as a result of managing 280 general merchandise brands at global general merchandise stores, boutiques and specialty shops at HKIA.  Over the years, NWHK has resourcefully provided 32 leading brands to HKIA’s East Hall Boutiques’ statement.

These latest successes in two major Asian hubs are solidly grounded in NW Asia regional management team’s undivided partnerships with brands and well-versed customer knowledge. 

Securing the luxury brand name concession with Emporio Armani at Changi Airport is viewed internally as a major strategic step to further expand and solidify Nuance-Watson (Singapore) (NWS)’s general merchandise brand business beyond perfumes and cosmetics in Changi Airport, after the preceding launches of Bally and MCM brands’ boutiques.

While the winning of the specialty licenses at HKIA clearly display NWHK’s unwavering commitment to adding value to the Hong Kong International Airport, where it operates with 12 boutiques and specialty stores, two licenses of technology, namely sound and vision and fortress stores in both terminals, besides the core licenses of perfumes and cosmetics and general merchandise.

Alessandra Piovesana, Regional Managing Director of Nuance-Watson Asia said: “The introduction of Emporio Armani boutique at Changi Airport is only one of the first steps where we commit to expand in such a strategic location, whereas our two new specialty offers at HKIA see us embarking on a path of rebuilding a versatile business against challenges. Ultimately, these three new offerings are sure to enhance Asian passengers’ travel choices and appreciation.

I am pleased to see that our teams cooperation is genuine, well rooted and that there is vivid commitment to move on strengthening, rebuilding and expanding in Asia.”

Nuance-Watson (Singapore) Managing Director, Ken Tse said: “We have studied the current, and soon-to-change terminal 2 passengers profile and found Emporio Armani to be an excellent fit to exploit on the growing affluence of the Singapore young executives, and the new generation of luxury-conscious consumers.  We are excited about winning and operating this new unique concession and believe it will enhance the total Changi Airport experience”.

Nuance-Watson (HK) General Manager, Clarice Au said: “As a result of investigating the most updated passengers’ and consumers’ movements and purchasing habits at HKIA West Hall, we are truly pleased to have won and soon be operating this unique multi-brand Fine Food standalone offer and to be able to broaden the customers’ reach to such a most-favoured and performing Longchamp brand at our Airport”.

 

 

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