Ferrero Rocher surprises with the Golden Experience tablets

Iconic confectionery brand Ferrero Rocher is no stranger to the concept of gifting. The gold-wrapped confectionery is instantly recognizable, and has been a welcome gift for millions, in addition to being a popular choice for self-gifting.

For the first time in its history, the beloved Ferrero Rocher specialty is now being launched globally as a 90g Ferrero Rocher tablet, Ferrero Rocher the Golden Experience.

This bar truly does offer a multi-sensory experience, and anyone who has the pleasure of enjoying it will not be surprised to find that a team of 50 people spent three years working on the development of more than 300 different recipes before finding the right balance of taste and texture for a new way to experience Ferrero Rocher.

Wholly new and yet also reminiscent of the original Ferrero Rocher confectionery, the tablet begins with a refined chocolate base, which supports a soft, creamy, crunchy hazelnut filling then covered with a top layer of chocolate.

A surprise box of Ferrero Rocher would be welcome at any time, but never more so than when you’re starting a massive move across an especially large country, as was the case when my gift arrived at the door.

It was obvious from the instant I opened the wrap that Ferrero Rocher’s new tablets were no ordinary chocolate bars; the creamy, slightly crunchy deliciousness proved to be the perfect treat. Long days of organizing, sorting and packing were sweetened by a few pieces of any one of these tablets, which are truly memorable.

And, as Ferrero gifted me, so some of these tablets were further gifted to — and gratefully accepted by — those helping with the move.

From September 2021, Ferrero entered an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets. Global roll out in the travel retail channels will happen in January 2022.

Sergio Salvagno, General Manager, Ferrero Travel Market comments: “With the launch of the new Ferrero Rocher Tablets, we are offering a new taste experience inspired by one of our most iconic brands which is loved all over the world. A different chocolate shape but one that remains faithful to what Ferrero Rocher lovers expect and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.”