April 12 2022  |  Confectionery & Fine Foods

WB Canna Co & Wellness inks CBD deal

By GTR Magazine Staff

Curaleaf’s Select CBD Bites range is set to be introduced to the Caribbean market

Curaleaf Holdings Inc, a leading international provider of consumer cannabidiol (CBD) and hemp products, has announced that its Select CBD and Curaleaf Hemp products will be introduced to the Caribbean market thanks to a new distribution agreement with WB Canna Co. & Wellness, a subsidiary of Miami-based WEBB Banks.

This agreement will bring Curaleaf’s line-up of products from its eponymous Hemp and Select CBD product lines to customers in the US Virgin Islands, Puerto Rico, Aruba, Bermuda, Barbados, Cayman, Costa Rica, Guatemala, Jamaica and Saint Maarten, as well as additional markets in Latin America, travel retail, and the cruise and diplomatic channel.

WB Canna Co. & Wellness is a wholly-owned subsidiary of Miami-based WEBB Banks, the leading premium wine and spirits distributor in the Caribbean and one of the first companies in the region focused on distribution of top-quality CBD and wellness products.

The distribution relationship combines Curaleaf’s expertise in creating high-quality non-psychoactive hemp products with WB Canna Co.’s ability to navigate the legal and compliance needs across the fragmented geography of the Caribbean, bringing operating efficiencies.

Curaleaf Hemp offers a broad range of CBD products with consumer-friendly formats and price points to select retailers throughout the US. A collection of all-new Select CBD products that feature minor cannabinoids like CBN and CBG are slated to debut in April. All Curaleaf and Select CBD products are subjected to stringent testing.

Patrick Larkin, Senior Vice President of Sales at Curaleaf, said: “We are committed to setting the highest possible standards for product quality and accessibility at Curaleaf, and we are thrilled to expand the reach of our award-winning CBD products to retail stores in the Caribbean through a distribution partner like WB Canna Co. It continues to be of utmost importance that we’re able to provide consumers with reliable access to the products they know and love.”

Joseph Gennaro, Vice President of CBD, Health & Wellness at Curaleaf, added: “We believe that consumer demand for high-quality CBD products will continue to grow year-over-year, and we remain laser-focused on building brand recognition and brand loyalty. Consequently, our agreement with WB Canna Co. marks a key inflection point in the go-to-market strategy for our CBD business and shows our commitment to achieving international growth.”

Phillip Jarrell, COO of WB Canna Co. & Wellness, said: “In the short time since launching WB Canna Co. and Wellness early last year, we’ve seen incredible interest and excitement for high-quality CBD and wellness products throughout the Caribbean and Latin America. We’re very proud to add Curaleaf to our growing portfolio and introduce their popular and innovative products to consumers across the region.”

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