September 2 2019  |  Fashion, Bags & Accessories

Go Travel unveils the Ultimate 2.0 a memory pillow

By Jas Ryat


The Ultimate 2.0 memory pillow cover has a machine washable cover and packs down into a hygienic carry bag

Travel accessories specialist Go Travel is set to unveil version 2.0 of its Ultimate memory pillow at the TFWA World Exhibition (Stand number: Yellow Village B24).

The pillow is an updated version of the brand’s best-selling Ultimate Pillow, with the same shape. Inside, a more advanced memory foam accurately mirrors your individual contours, pinpointing precise personal comfort.

Outside, the new technical aesthetic is enhanced by Compression Bar Technology for a naturally comfortable sleep position with fully structured support. Its velour cover has a soft hand feel, while the refined tension strap construction is designed to add to its technical appeal.

While the patented tension strap allows taut closure to fully enclose the neck, it gives 100% restriction if desired and stops the head tipping forward.

The patented, fully retractable front closure system has had a technical overhaul. The housing is integrated and straps fully recessed, streamlining the silhouette. Previously two straps, it now has one that loops around the entire pillow for full 360-degree tension, further improving fit and support.

The Ultimate 2.0 pillow’s soft velour fabric is thicker and silkier with a soft hand feel. The pillow is machine washable and packs down into a hygienic carry bag. Available in charcoal grey, it retails at €39.95 (US$44).

Steve Worden, Sales Director, Go Travel, said: “Commercially, the original Ultimate Pillow was a standout success. The new design’s more technical edge improves the structure and support, while maximizing comfort and we’ve managed to retain a competitive price position on a more luxurious product.”

Established in 1978, Go Travel offers over 300 accessories, designed in-house at its London, UK headquarters. The product range can be found in over 12,000 retail locations across the UK and is stocked in over 100 countries. Go Travel is a brand name of parent company Design Go Ltd.

REGION Americas

Brand News

December 6 2021

Bacardi opens three whisky shop-in-shops…

Bacardi Global Travel Retail has opened three whisky shop-in-shops at Mova Mall, Haikou in Hainan

December 2 2021

Drunk Elephant takes off with SHISEIDO…

With the launch of leading skincare brand, Drunk Elephant, in global travel retail, SHISEIDO Travel Retail has strengthened…

December 1 2021

Duty Free Dynamics joins wellness…

Duty Free Dynamics, the brand development specialist, has been appointed as the official partner of Goli Nutrition for the…

December 1 2021

SkinCeuticals gets scientific at…

​SkinCeuticals Travel Retail Asia Pacific has featured its SkinCeuticals antioxidant lab pop-up in Hainan at The Sanya Edition…

December 1 2021

DFS enthralls in Macau with Dom…

​DFS Group has partnered with vintage Champagne house Dom Pérignon on its first experiential…

December 1 2021

Shiseido Travel Retail brand Drunk…

​Shiseido Travel Retail has teased the upcoming travel retail debut of its US beauty brand Drunk Elephant

December 1 2021

Maestro DOBEL tequila celebrates…

​Dubai Duty Free has played host to Mexican tequila brand Maestro DOBEL with a display from Proximo Spirits in Concourse…

December 1 2021

FOREO takes center stage at Bahrain…

This week, FOREO announced the opening of a new store at Bahrain Duty Free, in partnership with Bahrain International Airport.…

December 1 2021

Flor de Caña secures distribution…

Flor de Caña, a Carbon Neutral and Fair Trade certified rum brand, has announced a new partnership with preeminent wine and…

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap