February 5 2020  |  Fashion, Bags & Accessories

Duty Free Dynamics CEO Nicolas Dobry shares a story about his passion for Scuba Diving combined with his experience with Seiko

By Jas Ryat


Nicolas Dobry, CEO, DFD, a 47-year-old diving enthusiast, shares a story from his recent trip to Grand Cayman, which allowed him the opportunity to dive with his new Seiko Prospex Diver Automatic

Duty Free Dynamics (DFD) is a Master Franchisor of innovative, global brands for the travel retail (duty free) channel of the Americas. The group’s brand portfolio consists of 10 product categories including watches. As of one year ago, DFD has sealed an alliance with Seiko, one of the most widely recognized brands in the world of watches.

Nicolas Dobry, CEO, DFD, a 47-year-old diving enthusiast, tells us that a recent trip to Grand Cayman allowed him his first opportunity to dive with his new Seiko Prospex Diver Automatic, a special edition that was jointly developed with PADI, the mecca of recreational diving.

Dobry comments: “I was very impressed. This is a robust watch, 43.8 mm, with Hardlex crystal, 200-meter water resistant and underwater visibility that I’ve rarely seen before…It’s also such an attractive, super-sporty model, that I’ve been wearing it on the surface as well. I always noticed most divers favor the Seiko brand and now I can see why…”

Reflecting on his passion for diving, he shares: ”As a young boy, I loved watching those Jacques Cousteau documentaries, rarely missing any of them. Later on, at age 19, I went on a Caribbean cruise with my grandmother Giselle, avid swimmer and promoter of water sports. When docking in St. Martin, we noticed a sign about participating in a “diving baptism”; needless to say, [she] led me right to it…and that’s when I fell in love with diving.

Ever since then, always looking forward to my next underwater adventure. I do travel extensively all over the world and every opportunity I have to enjoy the sport, deepens my sense of appreciation and respect for the water world, which some people don’t realize covers two-thirds of our planet.”

REGION Americas

Brand News

December 6 2021

Bacardi opens three whisky shop-in-shops…

Bacardi Global Travel Retail has opened three whisky shop-in-shops at Mova Mall, Haikou in Hainan

December 2 2021

Drunk Elephant takes off with SHISEIDO…

With the launch of leading skincare brand, Drunk Elephant, in global travel retail, SHISEIDO Travel Retail has strengthened…

December 1 2021

Duty Free Dynamics joins wellness…

Duty Free Dynamics, the brand development specialist, has been appointed as the official partner of Goli Nutrition for the…

December 1 2021

SkinCeuticals gets scientific at…

​SkinCeuticals Travel Retail Asia Pacific has featured its SkinCeuticals antioxidant lab pop-up in Hainan at The Sanya Edition…

December 1 2021

DFS enthralls in Macau with Dom…

​DFS Group has partnered with vintage Champagne house Dom Pérignon on its first experiential…

December 1 2021

Shiseido Travel Retail brand Drunk…

​Shiseido Travel Retail has teased the upcoming travel retail debut of its US beauty brand Drunk Elephant

December 1 2021

Maestro DOBEL tequila celebrates…

​Dubai Duty Free has played host to Mexican tequila brand Maestro DOBEL with a display from Proximo Spirits in Concourse…

December 1 2021

FOREO takes center stage at Bahrain…

This week, FOREO announced the opening of a new store at Bahrain Duty Free, in partnership with Bahrain International Airport.…

December 1 2021

Flor de Caña secures distribution…

Flor de Caña, a Carbon Neutral and Fair Trade certified rum brand, has announced a new partnership with preeminent wine and…

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap