February 24 2021  |  Fashion, Bags & Accessories

Ethos Farm brings back shareable moments to the consumer experience

By Laura Shirk

With front-line service and the travel industry specifically in mind due to the demand for an elevated consumer experience across multiple touch points, MyClearMask offers a sustainable solution for interaction and engagement

This week a new enterprise was launched with the potential to revolutionize the “new normal” customer experience. MyClearMask, wholly powered by customer experience specialists, Ethos Farm, is a transparent face covering that enables the wearer to smile and communicate with the natural human facial expressions of a pre-pandemic time.

“[We are truly excited to announce that MyClearMask has launched, a game-changer for the customer and employee experience. Having trialed a prototype [of MyClearMask] toward the end of 2020 in public settings such as on-board long-haul flights, in airports, shopping centres, supermarkets, restaurants and on public transit, I was blown away by the impact of this product,” says Sally Alington, CEO, Ethos Farm.

Having a father who is profoundly deaf, Alington has witnessed first-hand how the events of the last 12 months have impacted those with a hearing impairment. With him losing a large amount of his independence since the beginning of the pandemic, she understood that there needed to be a product on the market that addressed this issue.

“With this as a primary focus, the team at Ethos Farm has also been looking to find a way to bring smiles back to front-line customer experiences. Smiling is one of the simplest and easiest ways to break down barriers and start any customer or employee engagement off on the right foot. MyClearMask enables the wearer to do exactly this and the application of this product is huge,” she adds.

With the travel industry in mind and at the top of its agenda due to the demand for an elevated consumer experience across multiple touch points, Ethos Farm offers a solution for the diverse audience of the industry including multi-national and multi-cultural consumers. Clearly, the opportunity to provide the best possible service to guests with hidden disabilities and those who require special assistance is key.

The masks are reusable for up to one year and simply require sanitizing after each use, making them an incredibly sustainable product. They are 100% recyclable and 9p from each sale will go to the Ashantree reforestation program in Ghana. This means that one tree is planted for every two masks sold.

“[In addition to travel organisations, I would say that any industry with front-line customer service employees would benefit. Retail, hospitality, front of house reception services, schools and universities would all be very different experiences if we could see a person’s face, share a smile and follow words as people are speaking.

There are a couple of other softer benefits of this product. If you wear glasses, you can finally enjoy steam-free lenses and for those of us who like to wear lipstick, this is definitely back on the agenda with MyClearMask,]” concludes Alington.

MyClearMask is available to purchase at: www.myclearmask.co.uk

Contact: sales@myclearmask.co.uk for B2B discussions

REGION Americas

Brand News

January 14 2022

Philip Morris International launches…

Philip Morris International Inc. launched IQOS ILUMA PRIME last month in duty free at both Geneva and Zurich’s international…

January 12 2022

Mars ITR appoints Marcus Hudson…

​Mars Wrigley ITR has announced the appointment of Marcus Hudson as Sales Director as of January 17, 2022

January 12 2022

Shiseido Travel Retail celebrates…

Shiseido Travel Retail is presenting a range of limited editions in celebration of the Lunar New Year

January 11 2022

Rituals starts 2022 sustainably,…

Rituals Cosmetics has announced its certification as a B Corporation. This marks a significant step in the company’s stated…

January 11 2022

Habanos Festival XXIII canceled…

​Because of the current global reality in which the ability to travel freely in the world continues…

December 22 2021

Puig and Carolina Herrera launch…

Puig Travel Retail Americas and Dufry have teamed up with a series of striking Carolina Herrera Christmas-themed animations…

December 21 2021

Freixenet hits record sales of…

Freixenet sold more than 100 million bottles worldwide for the first time ever in 2021

December 13 2021

Lancôme TR AP celebrates the launch…

Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

December 13 2021

Lancôme celebrates the launch of…

​Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap