Victorinox launches ‘next level’ Spectra 3.0 trolley collection
Known for its superior quality and sustainable offerings, premium lifestyle brand Victorinox has just unveiled its new Spectra 3.0 trolley collection. The first to be made from recycled, next-generation polycarbonate shell material, this collection took over three years to develop.
With the tagline “Let life take flight,” the collection will be promoted in domestic and travel retail markets with a series of pop-ups that make evident the key features and also allow customers to personalize their luggage. At Zurich airport, the launch is currently being supported by an advertising campaign that includes a mega billboard on the exterior of the main car park.
Victorinox Head of Global Channels, Thomas Bodenmann, commented: “Travel gear is one of the few categories in travel retail which must readily react to fundamental changes in the way we go about our lives, where functionality, not indulgence, lies at its heart. As travel evolves, so must travel gear, putting the onus on manufacturers to consistently invest and innovate.
“The launch of the impressive Spectra 3.0 collection is very timely as consumers begin traveling again and seek sustainable, premium luggage that they can rely on for years to come. I’ve used it myself and the superior functionality of Spectra 3.0 brings another dimension to the travel retail luggage offer, providing consumers with an unrivalled level of comfort and security which enables them to travel worry-free.”