May 20 2021  |  Fragrances, Cosmetics, Skincare & Haircare

The Shilla Duty Free launches new ACQUA DI PARMA product offering

By Laura Shirk

In partnership with Porsche, The Shilla Duty Free and ACQUA DI PARMA will be holding the product launch on May 20 at The Shilla Seoul’s Yeong Bin Gwan

The Shilla Duty Free will be the first Korean duty free operator to launch a new product and a series of car diffusers from the Blu Mediterraneo line by ACQUA DI PARMA, an Italian niche perfume brand favored by customers and fragrance lovers who are looking for something special.

This product range will be available to customers at The Shilla Duty Free’s online mall and flagship store in Seoul from May 20. Available in four scents, the car diffusers have been launched in advance at department stores and The Shilla Duty Free in Korea.

Encased in an exquisite porcelain bottle created using the artisan methods of extraction, Bergamotto di Calabria la Spugnatura is the latest product in the Blu Mediterraneo line. Featuring Poltrona Frau leather, the series of car diffusers have been designed by world-renowned designer duo, GamFratesi.

In partnership with Porsche, The Shilla Duty Free and ACQUA DI PARMA will be holding the product launch on May 20 at The Shilla Seoul’s Yeong Bin Gwan. The interactive experience will allow visitors to explore both Porsche cars and the new car diffusers at Yeong Bin Gwan Back Garden at The Shilla Seoul hotel. ACQUA DI PARMA’s Blu Mediterraneo line and home collection will also be on display.

The Shilla Duty Free will limit capacity of the event to 75 people and follow strict COVID-19 guidelines.

REGION Asia

Brand News

December 8 2021

Pernod Ricard GTR x DDF launch…

Pernod Ricard Global Travel Retail (PR GTR) has announced the launch of its exclusive Royal Salute Dubai City edition, in…

December 8 2021

GDF Plaza hosts inaugural FOREO…

Celebrating another first for FOREO, its sister brand FAQ™ and travel retailer GDF Plaza in Haikou, Hainan, hosted a special…

December 7 2021

Habanos debuts new cigar in Benelux…

​In a world premiere, Habanos S.A. has presented the new Juan López Selección Especial cigar through Laguito 1492, its exclusive…

December 7 2021

Bolloré Logistics names new Head…

​Bolloré Logistics, the international supply chain operator, has appointed Anne-Laure Marchal as Head of Cosmetics for the…

December 7 2021

Molton Brown aims to help build…

​British luxury fragrance brand Molton Brown is celebrating its 50th anniversary with a pledge…

December 7 2021

FOREO hosts training session with…

​Following the announcement of its new partnership with e-commerce specialist Yegeun F&C, Swedish beauty and tech giant FOREO…

December 7 2021

NARS gets playful in Hainan with…

​Shiseido Travel Retail brought star power to Haitang Bay with an exclusive consumer event for NARS showcasing the makeup…

December 7 2021

Puig spotlights niche fragrances…

​Beauty group Puig is bringing Penhaligon’s to life in activations at Dubai and London Heathrow airports amid rapid expansion…

December 6 2021

Bacardi opens three whisky shop-in-shops…

Bacardi Global Travel Retail has opened three whisky shop-in-shops at Mova Mall, Haikou in Hainan

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap