July 23 2021  |  Fragrances, Cosmetics, Skincare & Haircare

La Samaritaine opens in Paris

By Wendy Morley

La Samaritaine has opened in Paris, housing 17 L’Oréal brands across its 2,500 square meters.

Innovation is on display at Lancôme, Yves Saint Laurent, Armani and L’Oréal Paris offer virtual mirrors equipped with ModiFace technology (an augmented reality and artificial intelligence tool applied to beauty), allowing customers to discover and virtually try on products.

Some extraordinary experiences on offer:

Lancôme’s Parisian Apartment concept and Shade Finder technology will help consumers identify their perfect match of Teint Idôle Ultra Wear foundation.

Giorgio Armani’s oval boutique design holds the brand’s unique Crema Nera skincare expression. An exclusive engraving machine gives something extra to each customer.

YSL’s boutique is inspired by the brand’s runway heritage. Its “Make It Yours” station, personalized engraving and a “Rate & Review” section bring service to a new level

L’Oréal Paris allows travelers to discover TR exclusives made especially for La Samaritaine, along with engraving and wrapping services.

Helena Rubinstein, SkinCeuticals, Biotherm and Kiehl’s all offer a range of skincare diagnostics tools.: Helena Rubinstein with its first Biometric Skin Analysis mirror in Travel Retail Europe, SkinCeuticals with its Skinscope, Biotherm with its Miracle Key tool.

At Kiehl’s customers can transfer the “Kiehl’s Loves Paris” design onto their products thanks to a label customizing machine.

RFID technology allows customers to discover Mugler fragrances.

Vichy and La Roche-Posay, meanwhile, have a pharmacist on hand to advise customers.

“This new consumer-centric, beauty space provides Beauty for All Travelers through a diversified and strong portfolio of L’Oréal brands, unique retail expressions, and tailored, connected experiences enhanced by beauty tech. It is quite literally the best that L’Oréal has to offer in Travel Retail EMEAI,” said­ Gianguido Bianco, Managing Director L’Oréal Travel Retail EMEAI

“A space such as La Samaritaine demands a level of innovation and services that is second to none to deliver unique beauty experiences to both domestic and international customers. As an industry leader in beauty tech our brand spaces showcase the newest developments in virtual try-on technology, shade finding tools and skincare diagnostics all brought to life by the dedicated beauty consultants on counter,” said Antny Rankin, General Manager DFS at L’Oréal Travel Retail EMEAI.

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