August 26 2021  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO x cdf Beauty launch livestream in Hong Kong

By Laura Shirk

The hour-long session led consumers in Hong Kong to purchase FOREO products via cdf Beauty’s WeChat Mini program

FOREO and cdf Beauty partnered to launch a livestream session to exclusively promote the Swedish tech and beauty leader. Held on July 9, 2021, the hour-long session led consumers in Hong Kong to purchase FOREO products via cdf Beauty’s WeChat Mini program.

The FOREO team introduced hero products such as its range of facial cleansing massagers, LUNA 3, LUNA mini 3 and IRIS eye-massager, during the livestream. The event also highlighted a number of travel retail exclusive sets such as Picture Perfect and LUNA mini 3 Winter Collection. As a bonus, FOREO conducted a giveaway session to increase engagement among viewers.

Since the global pandemic has forced customers to become more dependent on a contactless shopping experience, this partnership is in line with FOREO’s mission to further expand digitally. Quarantine restrictions and self-isolation practices have led to individuals consuming social content at an increased rate, resulting in many customers depending heavily on digital marketing to impact purchasing decisions.


The digital event introduced several FOREO hero products and highlighted travel retail exclusive sets such as Picture Perfect and LUNA mini 3 Winter Collection

“FOREO is continuing to strengthen its e-commerce initiatives in Hong Kong and Macau with cdf Beauty. The ‘new normal’ has pushed us to become more creative, when it comes to our digital marketing, and it has been an interesting journey. Foraging more into the digital landscape has given us the opportunity to explore new ways to market our products and tailor our content to suit certain customer demographics.

“It is an initiative that we have no doubt will pay off tremendously in the years to come, as customers become increasingly reliant on e-commerce. We are extremely thankful to have a powerhouse such as cdf Beauty to partner with us for our livestream and looking forward to many future projects to come,” says Gary Leong, Global Travel Retail Director, FOREO.

Covering 10,000-sq. ft. and housing 46 international brands of skincare, cosmetics and perfume products, the first large-scale cdf Beauty flagship store launched at Citygate Outlets. Cdf Beauty has gained international recognition as a one-stop shop for all things luxury and beauty.

REGION Asia

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