September 28 2021  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO targets aggressive online expansion

By Laura Shirk

FOREO’s livestream promotion with cdf Beauty

Building on its presence in physical travel retail channels, Swedish beauty and wellness giant FOREO is targeting online expansion in order to ensure a 360-degree omnichannel approach.

The company has announced several new online partnerships this year, including with KrisShop, Macau International Airport E-shop and the GDF Plaza Online Store.

“With retailers such as these putting herculean efforts into expanding their online catalogue and reducing delivery time-frames to a minimum, the partnerships fit well into FOREO’s desire to not only increase its digital presence, but ensure that the brand is represented in a good light through a positive customer experience,” FOREO said.

With the uptick in digital shopping also translating into an increased demand for consumer content, FOREO has opened its own livestream studio. Live broadcasters stream continuously throughout the day to appeal to different target markets, communicate product benefits and appeal to different demographics.

In addition to content creation, FOREO has also channeled digital promotions into partnerships with multiple retailers. A recent partnership with cdf Beauty for an inaugural livestream in Hong Kong saw customers being able to purchase FOREO products from cdf Beauty’s WeChat Mini Program, while tuning into the livestream.

FOREO’s launch on the Sunrise Duty Free Members App was also conducted alongside a livestream event on the Sunrise Duty Free Live Stream. Boasting a following of 300,000, the participating influencer showed the audience a range of different products available from FOREO. The audience learned about the functions and technology of each product, prompting a positive response from customers.

To boost its on-ground presence, FOREO has also slated several new placements at Macau International Airport, Gebr Heinemann at the Lisobeta Macau, and the Gibraltar International Airport departure lounge.

REGION Asia

Brand News

January 14 2022

Philip Morris International launches…

Philip Morris International Inc. launched IQOS ILUMA PRIME last month in duty free at both Geneva and Zurich’s international…

January 12 2022

Mars ITR appoints Marcus Hudson…

​Mars Wrigley ITR has announced the appointment of Marcus Hudson as Sales Director as of January 17, 2022

January 12 2022

Shiseido Travel Retail celebrates…

Shiseido Travel Retail is presenting a range of limited editions in celebration of the Lunar New Year

January 11 2022

Rituals starts 2022 sustainably,…

Rituals Cosmetics has announced its certification as a B Corporation. This marks a significant step in the company’s stated…

January 11 2022

Habanos Festival XXIII canceled…

​Because of the current global reality in which the ability to travel freely in the world continues…

December 22 2021

Puig and Carolina Herrera launch…

Puig Travel Retail Americas and Dufry have teamed up with a series of striking Carolina Herrera Christmas-themed animations…

December 21 2021

Freixenet hits record sales of…

Freixenet sold more than 100 million bottles worldwide for the first time ever in 2021

December 13 2021

Lancôme TR AP celebrates the launch…

Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

December 13 2021

Lancôme celebrates the launch of…

​Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap