December 22 2021  |  Fragrances, Cosmetics, Skincare & Haircare

Puig and Carolina Herrera launch Frozen campaign in TR Americas

By Wendy Morley

Puig Travel Retail Americas and Dufry have teamed up with a series of striking Carolina Herrera Christmas-themed animations as part of the “Herrera Frozen” campaign.

The festive animations are taking place at twelve airports including Ezeiza International in Buenos Aires, Jorge Chávez International in Lima and São Paulo–Guarulhos International.

The nine-meter-tall Christmas tree in the main check-in hall at Ezeiza International Airport

The iconic Carolina Herrera branded tree is adorned with lantern baubles, snowflakes and two large polar bears in Carolina Herrera uniforms, offering travelers a festive photo opportunity. Animations feature elements synonymous with winter such as fir trees, polar bears and snowflakes, all decorated in Carolina Herrera red.


Signature Carolina Herrera red adorns traditional winter elements, attracting attention and offering not only sampling but a multitude of instagram opportunities

Travelers are invited into Carolina Herrera winter wonderland, where they can discover the brand’s bestselling lines including Bad Boy, Good Girl, 212 Heroes, 212 VIP Black and Rosé, and CH. They can also participate in a ‘spin the wheel’ game for a chance to win a gift-with-purchase.

Travelers can discover Carolina Herrera's top brands including Bad Boy, Good Girl, 212 Heroes, 212 VIP Black and Rosé, and CH

Felipe Grant, Puig Travel Retail Americas General Manager, commented: “It’s a pleasure to partner with Dufry this holiday season to launch the Herrera Frozen campaign at key locations in the Americas. We hope the Christmas tree and festive animations will put a smile on travellers’ faces and inspire them to embrace Carolina Herrera’s ‘alegria de vivir’ as they reunite with loved ones this Christmas.”

REGION Americas

Brand News

January 14 2022

Philip Morris International launches…

Philip Morris International Inc. launched IQOS ILUMA PRIME last month in duty free at both Geneva and Zurich’s international…

January 12 2022

Mars ITR appoints Marcus Hudson…

​Mars Wrigley ITR has announced the appointment of Marcus Hudson as Sales Director as of January 17, 2022

January 12 2022

Shiseido Travel Retail celebrates…

Shiseido Travel Retail is presenting a range of limited editions in celebration of the Lunar New Year

January 11 2022

Rituals starts 2022 sustainably,…

Rituals Cosmetics has announced its certification as a B Corporation. This marks a significant step in the company’s stated…

January 11 2022

Habanos Festival XXIII canceled…

​Because of the current global reality in which the ability to travel freely in the world continues…

December 22 2021

Puig and Carolina Herrera launch…

Puig Travel Retail Americas and Dufry have teamed up with a series of striking Carolina Herrera Christmas-themed animations…

December 21 2021

Freixenet hits record sales of…

Freixenet sold more than 100 million bottles worldwide for the first time ever in 2021

December 13 2021

Lancôme TR AP celebrates the launch…

Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

December 13 2021

Lancôme celebrates the launch of…

​Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap