March 28 2022  |  Fragrances, Cosmetics, Skincare & Haircare

TAIRO makes a gorgeous Gucci floral debut

By Hibah Noor

Gucci Flora Gorgeous Gardenia 100ml edp is now available in travel retail throughout the Caribbean and Mexico

TAIRO International has launched Gucci’s latest fragrance, Gucci Flora Gorgeous Gardenia, this season in travel retail stores throughout the Caribbean and Mexico.

Florida-based TAIRO, in partnership with Sears Mexico Travel Retail, created a floral fantasy story for their customers thanks to an interactive QR code displayed in the floor merchandisers.

Gucci Flora Gorgeous Gardenia captures the floral fragrance with a “surreal and captivating reinterpretation”, TAIRO said, alongside a campaign starring Miley Cyrus.

The signature scent is a white floral, “Gucci’s faithful creation of the perfect gardenia made for all free-spirited women full of positive energy”.

REGION Americas

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