TAIRO makes a gorgeous Gucci floral debut
TAIRO International has launched Gucci’s latest fragrance, Gucci Flora Gorgeous Gardenia, this season in travel retail stores throughout the Caribbean and Mexico.
Florida-based TAIRO, in partnership with Sears Mexico Travel Retail, created a floral fantasy story for their customers thanks to an interactive QR code displayed in the floor merchandisers.
Gucci Flora Gorgeous Gardenia captures the floral fragrance with a “surreal and captivating reinterpretation”, TAIRO said, alongside a campaign starring Miley Cyrus.
The signature scent is a white floral, “Gucci’s faithful creation of the perfect gardenia made for all free-spirited women full of positive energy”.