May 4 2021  |  Spirits & Tobacco

LeVecke and MONARQ announce distribution partnership

By Laura Shirk

LeVecke Corporation, leading beer, wine and spirits producer, and MONARQ Group, leading independent drinks distributor, have announced a partnership. As of today, MONARQ Group will be the exclusive Latin American and Caribbean domestic and duty free plus USA Duty Free distributor for the LeVecke Corporation's line of spirits and RTDs.

“We are excited to work with a like-minded partner such as LeVecke, further enabling our mission to bring our customers innovative, quality-driven brands, created with purpose and passion. LeVecke has deep roots in the business of craft spirits, as farmers, distillers and blenders.

With our complementary portfolios there are numerous options for expansion such as the innovative and increasingly trendy ‘PAU Maui’ vodka, which is distilled in Hawaii from golden pineapples, and LeVecke’s strong offering in key trend and growth categories such as RTDs – including the Californian ‘Craft Spirited Cocktails’ brand ‘Beagans 1806’ and ‘Three Birds Hard Seltzers,’” says Robert de Monchy, founder & CEO, MONARQ Group.

“We are glad to expand our branded portfolio globally to the Caribbean and Central and South America. These markets are a key part of our growth strategy and are also a perfect match, particularly for our emerging environmentally and culturally conscious brands.

We also could not do it without great partners. MONARQ Group is an unparalleled leader in the region and is truly committed to growing our brands,” adds Neil LeVecke, CEO, LeVecke Corportaion.

In business for over 70 years, LeVecke is a prominent U.S. family-led company, producing a vast range of niche and premium wine, beer and spirits, sold across the USA, Asia, Canada, Mexico, Europe and now in Latin America, the Caribbean and USA Duty Free. This development is consistent with LeVecke Corporation’s strategy of growing and expanding the branded and craft side of its business worldwide.

LeVecke Corporation joins MONARQ Group’s robust alcoholic beverage portfolio, which includes Jack Daniel’s, Heineken, Asahi Group, Woodford Reserve, Herradura, Licor 43, Lucas Bols, Fernet Branca, Bollinger Champagne, Seagram’s Escapes, Barbancourt and Gosling’s Rum, among others.

REGION Americas

Brand News

December 8 2021

Pernod Ricard GTR x DDF launch…

Pernod Ricard Global Travel Retail (PR GTR) has announced the launch of its exclusive Royal Salute Dubai City edition, in…

December 8 2021

GDF Plaza hosts inaugural FOREO…

Celebrating another first for FOREO, its sister brand FAQ™ and travel retailer GDF Plaza in Haikou, Hainan, hosted a special…

December 7 2021

Habanos debuts new cigar in Benelux…

​In a world premiere, Habanos S.A. has presented the new Juan López Selección Especial cigar through Laguito 1492, its exclusive…

December 7 2021

Bolloré Logistics names new Head…

​Bolloré Logistics, the international supply chain operator, has appointed Anne-Laure Marchal as Head of Cosmetics for the…

December 7 2021

Molton Brown aims to help build…

​British luxury fragrance brand Molton Brown is celebrating its 50th anniversary with a pledge…

December 7 2021

FOREO hosts training session with…

​Following the announcement of its new partnership with e-commerce specialist Yegeun F&C, Swedish beauty and tech giant FOREO…

December 7 2021

NARS gets playful in Hainan with…

​Shiseido Travel Retail brought star power to Haitang Bay with an exclusive consumer event for NARS showcasing the makeup…

December 7 2021

Puig spotlights niche fragrances…

​Beauty group Puig is bringing Penhaligon’s to life in activations at Dubai and London Heathrow airports amid rapid expansion…

December 6 2021

Bacardi opens three whisky shop-in-shops…

Bacardi Global Travel Retail has opened three whisky shop-in-shops at Mova Mall, Haikou in Hainan

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap