October 25 2021  |  Spirits & Tobacco

Imperial Brands takes Together as One message to Cannes

By Wendy Morley

Imperial Brands is returning to Cannes for the TFWA World Exhibition with a strong commitment to its Together as One ethos (Stand number: Golden Village GO 6).

The first major industry event post pandemic provides the perfect platform for all stakeholders to reunite under one roof and focus on crafting a brighter future for duty free and travel retail, the company said.

At the TFWA exhibition, Imperial Brands will showcase its ethos, Together as One, as it calls on all industry stakeholders to work together in a unified and innovative manner, as the travel sector rebuilds from the pandemic.

Christian Münstermann, Imperial Brands’ Global Duty Free & Export General Manager, said: “We are very excited to be able to meet with industry partners in person in the TFWA Exhibition & Conference in Cannes once again. I believe the pandemic has taught all of us how vital strong partnerships are, and as we now focus on recovery, this will be more crucial than ever.

“Our ethos, Together As One, is about just this – close collaboration with our partners, both established and new – to ensure we are providing the right products, in the right place, at all times, in order to inspire traveling consumers and drive growth.

“The tobacco category will always be an integral part of global duty free and travel retail, offering opportunities for retailers to boost average spending. This unique feature places the category at the heart of the recovery, and Imperial is ready to welcome travelers back into stores with its complete tobacco offering.”

Imperial Brands believes in the enduring resilience of the travel sector, and is confident in its recovery. As tobacco is one of the original duty free categories, generating footfall and increasing shopping basket sizes, it will play a core role in shaping a more robust future.

Visitors to the Imperial Brands booth at the TFWA World Exhibition will be able to share in the brand’s strategy for the future. This focuses on Imperial’s proposition of offering leading international brands, such as Davidoff cigarettes, complemented by dominant regional brands, including Gauloises, and strong local brands, such as Lambert & Butler.

Münstermann added: “As we turn our focus on building a successful and sustainable future, we cannot stress enough the importance of all of us speaking with one voice and working to find innovative solutions – Together as One.”

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