October 27 2021  |  Spirits & Tobacco

Habanos SA launches travel retail specialty cigars

By Wendy Morley

Romeo y Julieta Wide Churchills were developed specially for smokers who enjoy thick ring gauge Habanos and are looking for a Habano of medium strength

Habanos S.A. has launched its new travel retail exclusive cigar range Romeo y Julieta Wide Churchills at the Habanos Premier virtual event.

Habanos said that it was still betting on the travel channel, which in recent years accounted for more than 30% of Habanos sales worldwide, despite the pandemic.

The novel, elegant and practical humidor contains 20 Romeo y Julieta Wide Churchills (55 ring gauge x 130 millimeter length), a vitola which was incorporated into the brand's portfolio in 2010 and has become a flagship for Habano enthusiasts.

Romeo y Julieta Wide Churchills were developed specially for smokers who enjoy thick ring gauge Habanos and are looking for a Habano of medium strength, excellent combustibility and balanced aroma. The smoking time is about one hour.

The 20 Habanos are handmade with long filler, with leaves selected from the Vuelta Abajo zone, in Pinar del Río region, where the world’s best tobacco is grown. Its balanced and aromatic blend makes Romeo y Julieta the classic medium strength Habano.

Leopoldo Cintra González, Commercial Vice-President, and José María López Inchaurbe, Development Vice-President of Habanos, S.A., believe that the success of the company’s 14 special editions launched so far in travel retail proves that the channel will recover from the pandemic.

REGION Americas

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