November 1 2021  |  Spirits & Tobacco

Diageo opens Johnnie Walker boutique with Shenzhen Duty Free

By Wendy Morley

The grand opening of the Johnnie Walker boutique took place in Shenzhen Duty Free’s Haikou Mission Hills complex, Hainan with a ribbon-cutting ceremony

Diageo Global Travel, in partnership with Shenzhen Duty Free, has launched a new Johnnie Walker boutique in Haikou, Hainan, China.

Shoppers can browse the extensive Johnnie Walker portfolio from the world’s number one Scotch whisky brand (source: IWSR 2020). This includes the boutique's hero product, Johnnie Walker Blue Label.

Alongside the Johnnie Walker range, the prestigious Rare & Exceptional collection will also be available to purchase in-store. This includes The Singleton of Glen Ord 42yo, Port Ellen 40yo – 9 Rogue Casks and Johnnie Walker Master’s Ruby Reserve 40 Year Old.

The Johnnie Walker boutique also includes a range of top-class experiences that cater to the Hainan consumer. This includes private tasting areas with cutting-edge technologies, allowing consumers to sample products. Shoppers can also access a dedicated gifting corner with options for personalizing and engraving bottles or customize gift bags.

Commenting on the store opening, Sandra Tassilly, Head of Commercial – APAC and MENA at Diageo Global Travel, said: “We’re excited to celebrate the launch of our first Johnnie Walker boutique in partnership with Shenzhen Duty Free. This store will enable us to continue driving growth of the spirits category in China and provide high-end, luxury options for shoppers on the island of Hainan.”

The grand opening took place in Haikou Mission Hills, Hainan on October 30 with a ribbon-cutting ceremony and celebratory lion dance.

Jeff Lin, Digital Commerce and New Retail Director, Diageo China, attended the event to unveil the new store and welcome customers to Johnnie Walker and Baileys tastings.

Speaking about the launch, Lin said: “I’m delighted that in partnership with Shenzhen Duty Free, Diageo has launched its first Johnnie Walker boutique store in one of the most important locations in the world for the spirits industry right now.

“Through the opening of the store, Diageo Global Travel is continuing to drive forward its ambitious category strategy by providing specific products and activations relevant to spirits shoppers. We look forward to delighting consumers with a range of remarkable experiences and to continue to build awareness around the category.”

In addition to the boutique opening, Diageo is also collaborating with Shenzhen Duty Free on digital initiatives, including being the first liquor company to launch a dedicated e-commerce whisky e-boutique on the retailer’s WeChat Mini Program.

The Diageo whisky e-boutique is scheduled to launch in November, featuring an extensive single malt and blended Scotch whisky portfolio including Johnnie Walker, Singleton and Talisker. Shoppers can discover the latest exclusive offerings, collections, and browse by brands, bestsellers and travel retail exclusives.

REGION Asia

Brand News

January 14 2022

Philip Morris International launches…

Philip Morris International Inc. launched IQOS ILUMA PRIME last month in duty free at both Geneva and Zurich’s international…

January 12 2022

Mars ITR appoints Marcus Hudson…

​Mars Wrigley ITR has announced the appointment of Marcus Hudson as Sales Director as of January 17, 2022

January 12 2022

Shiseido Travel Retail celebrates…

Shiseido Travel Retail is presenting a range of limited editions in celebration of the Lunar New Year

January 11 2022

Rituals starts 2022 sustainably,…

Rituals Cosmetics has announced its certification as a B Corporation. This marks a significant step in the company’s stated…

January 11 2022

Habanos Festival XXIII canceled…

​Because of the current global reality in which the ability to travel freely in the world continues…

December 22 2021

Puig and Carolina Herrera launch…

Puig Travel Retail Americas and Dufry have teamed up with a series of striking Carolina Herrera Christmas-themed animations…

December 21 2021

Freixenet hits record sales of…

Freixenet sold more than 100 million bottles worldwide for the first time ever in 2021

December 13 2021

Lancôme TR AP celebrates the launch…

Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

December 13 2021

Lancôme celebrates the launch of…

​Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap