November 29 2021  |  Spirits & Tobacco

Stoli releases exclusive limited edition with Dubai Duty Free

By Wendy Morley

Only 350 bottles of Elit Rye, priced at AED 270 (US$75), are available through Dubai Duty Free’s liquor and tobacco store in Terminal 3

Stoli Group has released an exclusive limited edition of its award-winning Elit Vodka brand with Dubai Duty Free at Dubai International Airport.

Elit Rye Vodka celebrates and elevates the original vodka ingredient, rye.

It utilizes the signature filtration process of Elit Vodka, freeze filtered at -18°C through a modern technology inspired by ancient methods for purity with the unique notes of rye.

Only 350 bottles of Elit Rye, priced at AED 270 (US$75), are available through the retailer’s liquor and tobacco store in Terminal 3, Concourse B.

A bespoke activation to promote the ultra-premium vodka expression is running throughout November, highlighted in-store with an eye-catching branded liquor pillar.

Elit Rye is also available via Dubai Duty Free’s e-commerce website in the online travel retail exclusives store, where customers can discover products which cannot be found at any domestic shops in the world.

Stoli Group Global Duty Free & Travel Retail Director Jean-Philippe Aucher said: “We’re proud to present this limited-edition exclusive expression of Elit Vodka with our esteemed retail partner Dubai Duty Free at Dubai International, one of the world’s most outstanding airports and a fine home for our brand.

“Elit Rye is another example of Stoli Group’s commitment to releasing exclusives that create excitement among consumers in the travel retail channel. We are now in the 10th year of our close association with Dubai Duty Free and are delighted to produce this special edition especially for one of the world’s great travel retailers.”

Ultra-premium vodka Elit is a 10-time platinum award winner of the Beverage Testing Institute’s coveted accolade and won the title of Best Vodka of the Year in 2021.

REGION Gulf Africa

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