December 1 2021  |  Spirits & Tobacco

DFS enthralls in Macau with Dom Pérignon x Lady Gaga vintages

By Wendy Morley

A limited-edition sculpture designed by Lady Gaga is part of The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon Champagne and Lady Gaga

DFS Group has partnered with vintage Champagne house Dom Pérignon on its first experiential pop-up at T Galleria by DFS, Macau, City of Dreams.

From now through December 28, the pop-up invites visitors to experience The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon and Lady Gaga. It features two limited-edition Dom Pérignon x Lady Gaga 2021 bottles and a limited-edition sculpture designed by Lady Gaga, as well as vintages that the house is known for.

Stepping into the boldly colored black and magenta space, customers are greeted by an art gallery showcasing key campaign visuals of the limited-edition bottles. As they venture further, they discover one of only 110 limited-edition sculptures, numbered and signed by Lady Gaga. Hand-painted in metallic chrome, each one-of-a-kind piece enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.

Finally, visitors see a wall of Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 bottles before they enter the main attraction – an antechamber designed as a mirror box offering customers spectacular photo opportunities. In the center of the room is a bottle of 2006 rosé amid modulating blue and red lighting effects.

David Chan, Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts, DFS Group, said: "We are delighted to partner with Dom Pérignon as the only travel retailer to bring the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture to our T Galleria by DFS, Macau, City of Dreams store. We look forward to welcoming our customers to experience this truly exhilarating collaboration."

The Dom Pérignon x Lady Gaga vintages make for a stunning display at the T Galleria by DFS, Macau, City of Dreams store

Dom Pérignon x Lady Gaga 2021 Limited-Editions

Dom Pérignon x Lady Gaga Limited-Edition Sculpture: Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the sculpture acts as a veil, enfolding a jeroboam of Dom Pérignon Rosé Vintage 2005. Each one-of-a-kind sculpture is veiled in a metallic chrome, hand-painted by one of the finest craftsmen in France. The iridescence reflects the flow and movement of a magnetic dress. The bottle itself appears to rise through its overlay, an incarnation of antigravity.

Produced in 110 exclusive pieces, all Dom Perignon’s profits from the Limited-Edition Sculpture sale will be given to Lady Gaga’s Born This Way Foundation, which supports the wellness of young people, empowering them to create a kinder and braver world.

Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 (MOP 1455): Dom Pérignon Vintage 2010, elaborated for eight years, evokes both the freshness of an English garden after the rain and the lushness of a tropical garden on the nose. It has an earthy depth that is affirmed on the palate.

Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 (MOP 2700): Elaborated for nearly 12 years, the bouquet of this Champagne is described as ripe and profound; it is crisp, firm and juicy on the palate with a briny, saline finish.

REGION Asia

Brand News

January 14 2022

Philip Morris International launches…

Philip Morris International Inc. launched IQOS ILUMA PRIME last month in duty free at both Geneva and Zurich’s international…

January 12 2022

Mars ITR appoints Marcus Hudson…

​Mars Wrigley ITR has announced the appointment of Marcus Hudson as Sales Director as of January 17, 2022

January 12 2022

Shiseido Travel Retail celebrates…

Shiseido Travel Retail is presenting a range of limited editions in celebration of the Lunar New Year

January 11 2022

Rituals starts 2022 sustainably,…

Rituals Cosmetics has announced its certification as a B Corporation. This marks a significant step in the company’s stated…

January 11 2022

Habanos Festival XXIII canceled…

​Because of the current global reality in which the ability to travel freely in the world continues…

December 22 2021

Puig and Carolina Herrera launch…

Puig Travel Retail Americas and Dufry have teamed up with a series of striking Carolina Herrera Christmas-themed animations…

December 21 2021

Freixenet hits record sales of…

Freixenet sold more than 100 million bottles worldwide for the first time ever in 2021

December 13 2021

Lancôme TR AP celebrates the launch…

Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

December 13 2021

Lancôme celebrates the launch of…

​Lancôme Travel Retail Asia Pacific brought to life a splendid golden “House of Absolue” takeover to celebrate the launch…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap