December 8 2021  |  Spirits & Tobacco

Pernod Ricard GTR x DDF launch exclusive Royal Salute edition

By Laura Shirk

The GTR limited-edition gift pack, which houses Royal Salute’s 21-YO Signature Blend, celebrates the city of Dubai and its growing cultural presence

Pernod Ricard Global Travel Retail (PR GTR) has announced the launch of its exclusive Royal Salute Dubai City edition, in partnership with Dubai Duty Free (DDF), allowing travelers from across the globe to take home the ultimate gift capturing their experience in the city: a piece of Dubai.

In celebration of the city’s blending of old and new traditions, the Royal Salute Dubai City edition, a global travel retail exclusive, perfectly embodies both. Its launch marks the 50th anniversary of the United Arab Emirates (UAE) and the Dubai Expo 2020, a global cultural platform and gathering of nations, for collaboration, education and progress.

Inspired by the metropolis of Dubai, the limited-edition gift pack combines key elements from the enchanting world of Royal Salute and the vibrant city into one coveted souvenir.

To celebrate its release, Royal Salute is offering shoppers traveling from Dubai International Airport the chance to capture their exploration of the Royal Salute kingdom digitally by creating a photo or GIF on the brand’s iconic throne. This interactive airport experience is a first for the luxury whisky, and will be live in Terminal three at Concourse B Departures from December 15 – January 15. Other brand activations will be held across Terminal 3 from the first of December.

“We are delighted to see the iconic Royal Salute brand celebrating the city of Dubai in our new limited-edition pack. Travelers can now engage with Royal Salute like never before and see the kingdom come to life through a digital experience.

“This is an exciting development for the brand, which continues to meet shopper demands for exclusive gifts and unique additions to their home collections, while providing them with immersive experiences during their journey,” says Mohit Lal CEO, PR GTR.

“We are pleased to announce this beautiful new limited-edition pack by Pernod Ricard Global Travel Retail and Royal Salute that captures the essence of our city. This pack is another testament to the strong partnership Dubai Duty Free shares with Pernod Ricard Global Travel Retail. We invite travelers to discover the new offer and experience the stunning activations, which will be live at Dubai Duty Free, Terminal 3 Concourse B and arrivals in December,” adds Colm McLoughlin, CEO, Dubai Duty Free.

The Royal Salute Dubai edition is available to purchase for a limited time only exclusively at Dubai Duty Free from December 1, 2021.

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