March 1 2022  |  Spirits & Tobacco

Grey Goose marks 4th year as sponsor of DDF Tennis Championships

By Wendy Morley

Once again partnering with the retailer for Dubai Duty Free Tennis Championships, which took place 14-26 February 2022, Bacardi Global Travel Retail also offered a limited edition Grey Goose.

The luxury vodka brand is no stranger to engaging activations, and indeed the sponsorship offered not only a multi-media brand-building opportunity at the tournament itself but also an opportunity to engage shoppers with in Dubai Duty Free airport stores.

Throughout the tournament GREY GOOSE vodka benefited from increased visibility at Dubai Duty Free stores in addition to playing a feature role in the cocktails served at the VIP bar at the stadium

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said. “We are thrilled to reinforce our long relationship with Dubai Duty Free by continuing the GREY GOOSE sponsorship of the Dubai Duty Free Tennis Championships. We have a long-standing relationship with Dubai Duty Free and, like them, we share a passion for tennis. Bacardi is in the business of helping people celebrate the moments that matter with our portfolio of premium drinks brands - including GREY GOOSE vodka - and this sponsorship is a perfect fit.”

Colm McLoughlin, Executive Vice President and CEO of Dubai Duty Free adds: “We are delighted to have GREY GOOSE as an official partner of the Dubai Duty Free Tennis Championships for a fourth year. We are happy that we have sponsors reconfirm their support and many of our sponsors have been with the tournament for over 20 years.”

The limited edition GREY GOOSE original is available exclusively at Dubai Duty Free airport stores, priced at US$52.50 (75cl).

REGION Gulf Africa

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