April 7 2022  |  Spirits & Tobacco

Habanos cigar marks Year of the Tiger

By Hibah Noor

H.Upmann Magnum 52 is produced in limited quantities and will be available in all Habanos’s markets

To celebrate Chinese New Year, The Pacific Cigar Co and Infifon Hong Kong, exclusive distributors of Habanos cigars in Asia Pacific and China, have presented the new H. Upmann Magnum 52 vitola in a virtual unboxing.

H.Upmann Magnum 52 (52 ring gauge x 148 millimeters length) is produced in limited quantities and will be available in all Habanos’s markets. Smoking time of the medium strength cigar is about one hour.

This vitola is presented in a special box containing 18 handmade cigars with long filler. The wrapper, filler and binder leaves come from the Vuelta Abajo area in the Pinar del Río region of Cuba, which is considered where the world's best tobacco is produced.

Leopoldo Cintra González, Commercial Vice President, and José María López Inchaurbe, Vice President of Development at Habanos S.A., said: "Considering that China was Habanos S.A.'s leading market in terms of sales volume in 2020, we are pleased to commemorate the Chinese New Year for the third consecutive year with a vitola such as Magnum 52 under the H. Upmann brand. We are convinced that Habanos aficionados will enthusiastically welcome this worldwide launch, which will be available in all markets, albeit in limited quantities as it is an exclusive production.”

Dag Holmboe, CEO of The Pacific Cigar Company, said: "H. Upmann's Magnum 52 is a new vitola that manifests the refined character of the brand with mild to medium strength, and that offers its very high quality and inimitable aroma. We expect a great reception from Habanos aficionados in the Asian market.”

REGION Asia

Brand News

May 24 2022

Bowmore introduces vintage whiskies…

Bowmore Islay Single Malt Scotch Whisky has unveiled Bowmore 30-Year-Old and Bowmore 40-Year-Old, the latest aged and rare…

May 24 2022

FOREO boosts digital marketing…

​Swedish beauty and tech giant FOREO and sister brand FAQ are stepping up their digital marketing efforts following the outbreak…

May 24 2022

Molton Brown celebrates two decades…

​UK fragrance manufacturer Molton Brown is celebrating 20 years of its Re-Charge Black Pepper Collection

May 24 2022

Philip Morris International introduces…

​Philip Morris International Inc has released a new environmental, social and governance (ESG) framework, as well as details…

May 19 2022

Loch Lomond partners with Kreol…

​Kreol Travel Retail has struck a distribution partnership with single malt Scotch whisky producer…

May 16 2022

Habanos smashes sales record in…

​Cuban cigar supplier Corporación Habanos S.A. achieved a record turnover of US$568 million in 2021, with 15% growth compared…

May 16 2022

Design meets tech in new Rodenstock…

​Rodenstock has introduced its new Sun collection of men’s and women’s sunglasses combining frames in a top-class design…

May 16 2022

Godiva partners with star actor…

Godiva has announced the launch of Godiva Is Chocolate, a marketing campaign celebrating the Belgian chocolatier’s growth…

May 16 2022

Guerlain pops up at Dubai Airport

​French house Guerlain has launched its first-ever Haute Parfumerie pop-up store in travel retail at Dubai International…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap