VEEV takes off: PMI Global Travel Retail expands smoke-free offer in European airports
VEEV ONE is now available in major European travel hubs
PMI Global Travel Retail (GTR) has launched VEEV ONE and VEEV NOW ULTRA, the latest additions to its expanding portfolio of smoke-free products.
VEEV ONE – the company’s closed-pod vaping system – is now available in major European travel hubs including Geneva, Zurich, Frankfurt, Berlin, Warsaw, Krakow, Prague, and Athens. VEEV NOW ULTRA – the latest premium disposable e-vapor device – features in select locations including Madrid, Barcelona, Malaga, and Belgrade.
The launches are said to strengthen PMI’s footprint in global travel retail, reaffirming its commitment to providing adult smokers with smoke-free alternatives in high-traffic international gateways.
The evolution of PMI's products is highlighted in the airport activations
Like all PMI’s smoke-free, nicotine containing products, VEEV is intended for adults who would otherwise continue smoking or using other nicotine-containing products, and who are looking for a better alternative to cigarettes. PMI is on a mission to replace cigarettes with less harmful, science-backed alternatives.
Beste Ermaner, Vice President PMI Global Travel Retail, said, “With consumer-centricity at the core of our GTR strategy, we are dedicated to delivering a diverse portfolio of smoke-free alternatives that align with the evolving preferences and expectations of adult nicotine users.”
Flavour enjoyment: VEEVE ONE claims a standout presence
VEEV is introduced in PMI GTR Multi-Category retail spaces, integrating hated tobacco products, e-vapor products, and nicotine pouches into a seamless retail experience, designed to offer experiential shopping environments.
“PMI GTR continues to lead the way in bringing smoke-free products through best-in-class brand and retail execution. This launch marks a significant milestone in PMI’s Multi-Category transformation journey,” Ermaner added.
Europe, as one of the largest and most dynamic travel retail geographies, offers a unique platform to engage with adult smokers from around the world. By expanding its smoke-free portfolio across key European travel hubs, PMI is accelerating its progress toward a smoke-free future and reaffirming its commitment to creating experiential retail environments, where better alternatives are available.
