Valentino opens pop-up at Charles de Gaulle Airport
The pop-up welcomes consumers into the world of Valentino Beauty, defined by Maison Valentino’s signature presence and celebrates the Color, Cool, Couture attitude of its newly launched Valentino Beauty; see below for more pictures
Valentino Beauty has opened a Valentino Beauty pop-up at Paris Charles de Gaulle Airport. Launched on June 1, the animation is located in Terminal 2.
The pop-up welcomes consumers into the world of Valentino Beauty, defined by Maison Valentino’s signature presence and celebrates the Color, Cool, Couture attitude of its newly launched Valentino Beauty. The “Couture Clash” experience supports a new era of beauty that represents individuality and inclusivity.
The pop-up celebrates the extensive product range: Very Valentino, the foundation characterized by its light formula and diversity with forty different shades that cater to a variety of skin tones; Rosso Valentino, the lipstick with a modern twist that features a pair of unique formulas, luminous satin, and velvet matte, and fifty striking colors and Trio Brow Pencil – a three-in-one long-wear brow shaper.
Plus, the ultimate accessory, the Go-Clutch, with its hang-clutch system features a compact perfecting powder and mini lip color. The ideal combination of essentials while on the move, the Go-Clutch is fully customizable and refillable, adaptable to every occasion.
Visitors to the tech-powered pop-up can participate in a make-up consultation via augmented reality and L’Oréal’s Modiface iPad app. With available on-site brand ambassadors and services such as UV printing, consumers can personalize their selected Valentino fragrance and/or Go-Clutch. Additionally, the Voice Print experience, featuring the Key Infuser Robot, allows shoppers to personalize their Valentino card.
Offering high-performance products, which are designed to be refillable, the brand is launching Valentino Make-Up on the path to a sustainable consumption model. At the on-site wrapping station, ribbon is replaced by a perfume studded bracelet, fashionably used as an accessory, and a conscious textile tote bag – easy to re-use.
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