October 7 2021  |  Associations

Summit of the Americas to be live event in 2022

By Hibah Noor

In another piece of continued good news for the industry, IAADFS President Michael Payne has announced that the Summit of the Americas will take place live and in person next year from April 10 through 13 at the Palm Beach County Convention Center, West Palm Beach, Florida.


AADFS President and CEO Michael Payne has announced that Summit of the Americas will be a live, in-person event in 2022, taking place at the Palm Beach County Convention Center, West Palm Beach, Florida

While the event will have the goal of serving the needs and offering something valuable to delegates from all over the Americas as it has in the past, Payne immediately stated that the event would not be the same, adding in a subsequent conversation: “In other years we had a large exhibition hall, with many exhibitors and booths. We do not feel the time is right for that, currently, so our model will be different. There will be a heavy emphasis on executive learning and networking, with face-to-face interactions.”

While there will not be a trade show floor, there will still be opportunities to exhibit — just not on the same scale. “Some companies will have private suites, which has already been the case,” he says. “And there will be the opportunity for exhibitors to have booths, but a limited number, and in different locations.”

Payne says rather than one session lasting the entire day, sessions will take place on parallel tracks, covering a multitude of topics. He would love for people to end the event saying they wish they’d been able to attend all.

He won’t speculate on how many attendees they expect. “At events pre-Covid we had 1800-2100 delegates, and I’d by happy to see it reach anywhere close to those numbers, but who knows what will be happening by that time in terms of travel?”

At this point, the Associations are looking into a couple of areas they have yet to decide on, such as whether sessions will be in Spanish and English, or whether there might be a hybrid model where people can attend virtually. For many of these decisions the biggest factor is cost. “To present an event virtually is not inexpensive,” he says. “We need technology, cameras, operators … we are considering whether to tape the sessions as opposed to presenting them live.”

As with the industry at large, associations have been in a challenging spot the past couple of years. They have year-round responsibilities lobbying, advocating and looking after the best interests of their members. When asked what the industry can now do to support the associations, Payne says: “Step up, get engaged, contribute. Clearly in these times all companies are not able to take part in all events; they have their own budget constraints and travel constraints. But we do need people engaged.”

REGION Americas

Brand News

May 24 2022

Bowmore introduces vintage whiskies…

Bowmore Islay Single Malt Scotch Whisky has unveiled Bowmore 30-Year-Old and Bowmore 40-Year-Old, the latest aged and rare…

May 24 2022

FOREO boosts digital marketing…

​Swedish beauty and tech giant FOREO and sister brand FAQ are stepping up their digital marketing efforts following the outbreak…

May 24 2022

Molton Brown celebrates two decades…

​UK fragrance manufacturer Molton Brown is celebrating 20 years of its Re-Charge Black Pepper Collection

May 24 2022

Philip Morris International introduces…

​Philip Morris International Inc has released a new environmental, social and governance (ESG) framework, as well as details…

May 19 2022

Loch Lomond partners with Kreol…

​Kreol Travel Retail has struck a distribution partnership with single malt Scotch whisky producer…

May 16 2022

Habanos smashes sales record in…

​Cuban cigar supplier Corporación Habanos S.A. achieved a record turnover of US$568 million in 2021, with 15% growth compared…

May 16 2022

Design meets tech in new Rodenstock…

​Rodenstock has introduced its new Sun collection of men’s and women’s sunglasses combining frames in a top-class design…

May 16 2022

Godiva partners with star actor…

Godiva has announced the launch of Godiva Is Chocolate, a marketing campaign celebrating the Belgian chocolatier’s growth…

May 16 2022

Guerlain pops up at Dubai Airport

​French house Guerlain has launched its first-ever Haute Parfumerie pop-up store in travel retail at Dubai International…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap