March 9 2021  |  People

Roel Govers named Corporate Affairs Director, Mars Wrigley

By Wendy Morley

Roel Govers is Mars Wrigley’s new Corporate Affairs Director, Confectionery NL/ITR

Roel Govers has been named Corporate Affairs Director for Mars Wrigley Confectionery NL/ITR (Netherlands/International Travel Retail) after the merging of the two divisions earlier this year. He was previously Corporate Affairs Director for Mars Wrigley Confectionery in the Netherlands, and now adds the ITR role.

In this newly created role, Govers is responsible for reputation management and stakeholder relations for both the domestic market in the Netherlands and global travel retail. He is a strong believer in the traffic-generating potential of the confectionery category in travel retail, and enthusiastic about brand messaging.

As a a member of the leadership team, Govers, who began working with Mars in 2015, is a trusted advisor to the Jack Tabbers, General Manager of the new unit.

Govers has a strong history in Communications, owning his own agency for several years, then working with a member of the Royal Family before joining Mars six years ago

Roel owned a communications agency for a large part of his career, selling his shares to battle against illiteracy alongside H.R.H. Princess Laurentien van Oranje for two years before joining Mars.

“Travel retail and confectionery have this implicit strong connection as they are both all about fun. By amplifying the fun factor, synergetic effects are bound to be created resulting in an even more attractive experience for travellers. Just one of the reasons why I think this is such a interesting and exciting time to be working in our industry,” he says.

REGION Americas

Brand News

January 20 2022

Puig TR Americas debuts Jean Paul…

Puig Travel Retail Americas has launched Jean Paul Gaultier ‘Scandal Pour Homme’ in the region with a boxing themed omnichannel…

January 18 2022

Henkell Freixenet acquires Bolney…

​As of January 14, Henkell Freixenet has acquired renowned English sparkling wine and wine cellar Bolney. English sparkling…

January 18 2022

Habanos SA revamps and relaunches…

Habanos, S.A. has revamped and relaunched its website. The design of this renewal has been created based on suggestions from…

January 18 2022

Glenfiddich presents CNY gift pack,…

Glenfiddich as announced its final special edition Chinese New Year gift pack packaging for Glenfiddich’s Gran Reserva 21…

January 14 2022

Philip Morris International launches…

Philip Morris International Inc. launched IQOS ILUMA PRIME last month in duty free at both…

January 12 2022

Mars ITR appoints Marcus Hudson…

​Mars Wrigley ITR has announced the appointment of Marcus Hudson as Sales Director as of January 17, 2022

January 12 2022

Shiseido Travel Retail celebrates…

Shiseido Travel Retail is presenting a range of limited editions in celebration of the Lunar New Year

January 11 2022

Rituals starts 2022 sustainably,…

Rituals Cosmetics has announced its certification as a B Corporation. This marks a significant step in the company’s stated…

January 11 2022

Habanos Festival XXIII canceled…

​Because of the current global reality in which the ability to travel freely in the world continues to be negatively affected…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap