December 9 2020  |  Retailers

Qatar Duty Free officially opens Loro Piana boutique

By Wendy Morley

The official opening ribbon cutting ceremony was attended by VIPs and dignitaries

While Loro Piana is especially well known for its wool, the brand also offers bestselling luxury shoes

Qatar Duty Free (QDF) has announced the opening of the first Loro Piana airport boutique in the Middle East at the award-winning Hamad International Airport (HIA).

The new luxury boutique offers ready-to-wear items and accessories crafted in Italy from the world’s finest and rarest raw materials — which the brand is renowned for.

The official ribbon-cutting ceremony was attended by select VIPs and officiated by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer and Qatar Duty Free Vice President Operations, Mr. Thabet Musleh. Ambassador of Italy to the State of Qatar, HE Mr. Alessandro Prunas, and Italian Embassy First Secretary, Mr. Filippo Perzolla, were welcomed as guest of honour.

Travelers who visit the Loro Piana boutique at HIA can learn the story of its exceptional natural fibres as they peruse some of the brand’s bestselling pieces, including the Pouch L19 bag, the Summer Walk, the Summer Charm and Open Walk shoes. The store’s sophisticated atmosphere reflects the brand.

The Loro Piana boutique at HIA features its one-of-a-kind collection crafted from The Gift of Kings®, a rare and precious wool originally spun only for the royal families of France, Great Britain and the Netherlands. The boutique also features winter pieces such as the brand’s Storm System® collection, which includes versatile, comfortable and weatherproof outerwear that is as warm as it is light and flexible

On the opening, Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “It is an honour to welcome this fine Italian fashion house to Hamad International Airport as its first airport boutique in the Middle East. Much like Qatar Airways, Loro Piana is a brand synonymous with exceptional quality and service and as such, I am confident that our partnership will be a very long and successful one.”

Loro Piana CEO, Mr. Fabio d’Angelantonio, said: “We are thrilled to reinforce the presence of Loro Piana within the region with the addition of the Hamad International Airport store. This new opening, the first boutique in Qatar, is in fact a consequence of the brand’s growing attention towards the Middle East. Our Qatari customers are long-time, loyal and refined admirers of the brand: Loro Piana is delighted to finally open a store in this country.”

Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer, said: “We are pleased to welcome the coveted Loro Piana to our luxury retail brand offerings at Hamad International Airport. As a diverse lifestyle destination of its own, HIA aspires to offer a unique and memorable travel experience for our passengers by integrating world-class retail offerings such as Loro Piana to our airport experience.”

Qatar Duty Free Vice President Operations, Mr. Thabet Musleh, said: “Qatar Duty Free is very proud to be the first airport retailer in the Middle East to launch the renowned Italian fashion house, Loro Piana. We are excited to offer all our shopping enthusiasts an exotic collection of fashion items from the world’s foremost cashmere brand. We are committed to continue expanding our extensive selection of high street brands and unique concepts available at Hamad International Airport in the coming years.”

Loro Piana is located in the airport’s central ‘boulevard’ of luxury brands such as Burberry, Hermes, Tiffany & Co, Gucci, Bulgari and Hublot in the duty free Plaza South en route to the departures gates.

Loro Piana’s extraordinary textiles include wool that was originally spun specifically for the royal houses of France, Great Britain and the Netherlands

REGION Gulf Africa

Brand News

June 23 2022

Coty partners with Dufry and Duty…

​Coty has announced a partnership with Dufry and Duty Free Americas to launch an immersive and omnichannel campaign for Kylie…

June 20 2022

Victorinox celebrates historic…

​Army Knife is celebrating its 125th anniversary. To mark this occasion, the brand has secured a billboard takeover in New…

June 20 2022

Rituals Cosmetics launches limited-edition…

​Rituals Cosmetics is helping to make this season’s travels more positive with a limited-edition Summer of Joy gift box and…

June 17 2022

BVLGARI debuts revitalized corner…

BVLGARI debuted its redesigned corner stores at Istanbul Airport, fittingly bringing the magic of the Eternal City to another…

June 17 2022

BVLGARI debuts revitalized corner…

​BVLGARI debuted its redesigned corner stores at Istanbul Airport, fittingly bringing the magic…

June 17 2022

Chupa Chups launches new pouch…

Perfetti van Melle (PVM) has released details of a new product development; the Chupa Chups Strawberry Love Pouch Bag with…

June 14 2022

Champagne Lanson celebrates long-standing…

​Champagne Lanson is celebrating its 45th year in partnership with the Wimbledon Championships tournament in 2022

June 14 2022

Baroque & Rose expands into GTR…

Baroque & Rose, the vegan, organic luxury skincare brand has secured its first travel retail listing with Emirates Airline.…

June 13 2022

FAQ™ takes center stage at Korean…

FAQ™ has been taking the world by storm, since its inception in December 2020. Slated to be the key to turning back the clock…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap