April 19 2021  |  Retailers

ARI re-opens The Loop Duty Free at Auckland Airport

By Laura Shirk

Leading up to the re-opening, the ARI team delivered a high impact “Welcome Back” campaign and created short video in order to help meet and exceed passenger expectations

The Loop Duty Free, Auckland Airport, has re-opened its doors after almost thirteen months of closure. The store has been closed since March 19, 2020, with the government ordered closure of all non-essential outlets to contain the spread of coronavirus. The re-opening coincides with the launch of a travel bubble between New Zealand and Australia, whereby arrivals are allowed to enter quarantine free.

“We have been waiting for this day for a long time, there has been a great sense of anticipation for a safe re-opening of The Loop Duty Free at Auckland Airport. I am immensely proud of the team, they have worked non-stop around the clock to ensure that customers at The Loop are greeted with the warmest, safest welcome and are treated to a world-class shopping experience,” says Ray Hernan, CEO, ARI.

“It is an indescribable feeling to have welcomed our team and customers safely back to the store. Excitement has been building since the government announcement two weeks ago and all the hard work has paid off. Customers are really happy to be able to travel and treat themselves at duty free once again, they have enjoyed the buzz of the store this morning and of course some unexpected surprises as part of our 'Welcome Back' campaign,” adds Melanie Rutherford, Head of Retail Operations, ARI Auckland.

During the lengthy closure, multiple consumer research studies took place to inform any changes in passenger expectations and the team has acted to ensure these expectations are meet and exceeded.

Virtual training has served as a great tool, not only to upskill employees, but also to keep team members engaged and maintain a sense of comradery among colleagues.

Passengers can choose to save time at the airport and shop online at ARI Auckland’s award-winning website: www.theloopdutyfree.co.nz

Using the Click & Collect convenience service, customers can shop online up to 90 days before they fly and collect their purchases in-store on departure or on arrival home.

REGION Asia

Brand News

June 23 2022

Coty partners with Dufry and Duty…

​Coty has announced a partnership with Dufry and Duty Free Americas to launch an immersive and omnichannel campaign for Kylie…

June 20 2022

Victorinox celebrates historic…

​Army Knife is celebrating its 125th anniversary. To mark this occasion, the brand has secured a billboard takeover in New…

June 20 2022

Rituals Cosmetics launches limited-edition…

​Rituals Cosmetics is helping to make this season’s travels more positive with a limited-edition Summer of Joy gift box and…

June 17 2022

BVLGARI debuts revitalized corner…

BVLGARI debuted its redesigned corner stores at Istanbul Airport, fittingly bringing the magic of the Eternal City to another…

June 17 2022

BVLGARI debuts revitalized corner…

​BVLGARI debuted its redesigned corner stores at Istanbul Airport, fittingly bringing the magic…

June 17 2022

Chupa Chups launches new pouch…

Perfetti van Melle (PVM) has released details of a new product development; the Chupa Chups Strawberry Love Pouch Bag with…

June 14 2022

Champagne Lanson celebrates long-standing…

​Champagne Lanson is celebrating its 45th year in partnership with the Wimbledon Championships tournament in 2022

June 14 2022

Baroque & Rose expands into GTR…

Baroque & Rose, the vegan, organic luxury skincare brand has secured its first travel retail listing with Emirates Airline.…

June 13 2022

FAQ™ takes center stage at Korean…

FAQ™ has been taking the world by storm, since its inception in December 2020. Slated to be the key to turning back the clock…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap