December 22 2021  |  Retailers

The Cartier Box is unveiled in Hainan

By Wendy Morley

The Cartier Box design is inspired by the signature red Cartier box; a chic, striking and timeless presentation case that was first imagined at the outset of the Maison almost 175 years ago

For this holiday season, Cartier has opened a new shopping experience at Sanya International Duty Free Shopping Complex in Hainan.

The Cartier Box pop-up was unveiled in early December and will be open through until after Valentine’s Day to the end of February. The multi-category shop features luxury Maison’s creative and diverse selection of leather goods, fragrances and lifestyle objects, in addition to Cartier’s watches and jewelry icons.

The pop-up design, inspired by the signature red Cartier box, is adorned with festive elements such as golden hues and red balls. Once welcomed inside, guests are invited to explore “The Art of Gifting.”

Virginie Martignac, Cartier Global Travel Retail Director, commented: “Ahead of the most joyful season of the year, The Cartier Box is a gateway to a luxury gifting paradise that celebrates the Maison’s values of love, celebration and togetherness. The Cartier Box design evokes the rich heritage of the Maison, the savoir-faire of our craftspeople and the pure enjoyment of giving or receiving a Cartier present. We hope that travelers will immerse themselves into our exquisite collections of accessories and icons – and bring The Art of Gifting to life for themselves in Hainan.”

REGION Asia

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