February 10 2022  |  Retailers

ARI unveils global Valentine’s Day campaign

By GTR Magazine stafff



Aer Rianta International (ARI) has unveiled its Valentine’s Day campaign. Little Piggy Cupid and Teddy Bear Cupid will help customers find dedicated gifting destinations throughout each store, highlighted with bright pinks and reds.

A special selection of products and exclusives across a board range of categories including perfumes, beauty, confectionery & liquor, and fashion & accessories will be offered throughout destinations including Bahrain, Beirut, Barbados, Cyprus, Canada, Ireland, Montenegro, New Zealand, Qatar and Muscat, to name but a few.

In Cyprus, customers will be serenaded by a violin duo, and can also enjoy complimentary fresh flowers and glasses of bubbly

Cyprus Duty Free will run a dedicated Valentine’s Day social media competition asking customers to re-live their favourite romantic trip to be in with a chance of winning some loveable treats!

The Gift them off their feet Valentine’s Day campaign will feature in store and online and customers can also avail of or shop ahead of time with the Shop & Click and Click & Collect services.

ARI’s Valentine’s Day campaign will run around the world, including Montenegro, as shown here

Laura Toner, Global Head of Marketing, ARI said: “Valentine’s Day is a great time of year to shine a light on our many gifting options available to our customers both in store and online. As it’s the first universal calendar occasion to gift since the festive season our customers look forward to finding special treats for loved ones, friends and themselves!”

Toni Mc Donald, Retail & Marketing Manager, CTC-ARI Cyprus Duty Free said: “We are delighted to welcome our customers and we hope they enjoy the special treats and surprises that we have in store for them. It is the perfect time of year to gift someone special or indeed themselves! and we want to show our love too!”

REGION International

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