November 30 2018  |  Confectionery & Fine Foods

Mars paints the festive season red and yellow with M&M’s

By Hibah Noor


The new multi-colored M&M’s tins are in traditional seasonal colors of green and red with a yellow ribbon to add a festive touch

Mars Wrigley International Travel Retail is meeting the need for celebratory products this festive season with two bright and colorful M&M’s tins featuring the brand’s Red and Yellow characters.

The multi-colored tins are in traditional seasonal colors of green and red with a yellow ribbon to add a festive touch.

Containing 330g of Peanut M&M’s, the tins are offered in key airports including Amsterdam Schiphol, London Heathrow and Gatwick, and Oslo, with special gondola displays and multi-buy price offers.

Alongside celebration, Mars has identified three other prime reasons for purchase in global travel retail: to recharge, to reward and to connect.

“Purchasing is primarily to connect, but celebrate comes a close second and November/December provides a key opportunity with Christmas and Western New Year,” said Category Director Raghav Rekhi.

“For Mars Wrigley ITR, seasonal propositions are essential to driving sales within travel retail, but it’s important to offer gift lines that are relevant to the occasion and the region,” he noted.

For example, earlier this year, a Galaxy Casket 650g was developed for Eid and Diwali across key touch points in the Middle East and India.

“Galaxy is a major brand for us in that region and the product was perfect for the gifting and sharing nature of these key festivals,” said Rekhi.

The festive M&M’s tins will be available through the Christmas season and are expected to appeal to all ages.

“Our strategy is to drive incremental growth for retailers by driving penetration through seasonal relevance. M&M’s is a winning global brand, and is perfect to leverage for the festive season,” he concluded.

Brand News

July 18 2019

Oribe Hair Care breaks into travel…

Oribe is set to tackle travel retail with a curated range of professional-grade haircare products for discerning consumers

By Hibah Noor

July 16 2019

Maui Jim on an Even Keel with new…

State-of-the-art treatments feature in the frames unveiled this summer in travel retail by premium polarized sunglasses supplier…

By Mary Jane Pittilla

July 16 2019

Vincent Boinay appointed to L’Oréal’s…

Vincent Boinay, General Manager for Travel Retail Worldwide, is to join L'Oréal’s Executive Committee from September 1, 2019

By Hibah Noor

July 16 2019

Top Scotch whisky brand Label 5…

Scotch whisky brand Label 5 has updated the design of its best-selling Classic Black reference

By Mary Jane Pittilla

July 10 2019

Lancôme worships Idôle fragrance…

Lancôme has unveiled its feminine fragrance Idôle, embodied by the new face of the brand, American…

By Mary Jane Pittilla

July 9 2019

Police sunglasses race into F1…

Police, De Rigo Group’s lifestyle brand, has signed a sponsorship agreement with Mercedes-AMG Petronas Motorsport, home to…

By Hibah Noor

July 9 2019

Habanos unveils world premiere…

Habanos, through its exclusive distributor for Italy Diadema S.p.A, has launched the world premiere of the Montecristo Supremos…

By Mary Jane Pittilla

July 3 2019

JTI appoints Haythem Bouchuiguir…

​Haythem Bouchuiguir is set to lead USA and Latin America duty free markets following Jean Alexandre Leu internal move, says…

By Jas Ryat

July 2 2019

The Shilla Duty Free brings La…

The Shilla Duty Free has partnered luxury skincare brand La Mer to introduce the brand’s Renew & Refresh Collection to its…

By Elena Owyong

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap