May 1 2019  |  Confectionery & Fine Foods

Dubai Duty Free teams up with Haribo in joyful campaign

By Hibah Noor


Haribo’s yellow Goldbear presents the product range with the assistance of a promoter and invites travelers to play the Haribo jingle on a xylophone

Haribo has teamed up with Dubai Duty Free to stage a “joyful” two-month promotion at Dubai International Airport featuring a cuddly life-size Goldbear, a xylophone, a jingle and a colorful range of products.

The high-profile promotion was launched in Concourse A in Terminal 3 on March 21 and will run until the end of May.

In the spotlight is the extensive range of travel-exclusive Haribo products, including collectible Goldbear-shaped Candy Tins, Goldbear Gift Boxes, a selection of resealable HARIBO pouches and other gifting and sharing packs.

Dancing a lively jig to draw customers into the pop-up store is the yellow Goldbear, who presents the product range with the assistance of a promoter and invites travelers to play the Haribo jingle on a xylophone and hands out mini-bag samples of Goldbears.

Haribo’s Marketing Manager Global Travel Retail Elisa Fontana is very satisfied with the first sales results. “We are grateful to the team at Dubai Duty Free who have been very committed partners on this project,” she said.

“We are delighted with the results from the first month. Travelers young and old love the Goldbear and they are excited to have a go at playing the xylophone jingle. Once engaged in the promotion, they are attracted by our colorful travel-exclusive range and the conversion rates so far are great.”

Brand News

May 22 2019

Spa Ceylon launches new collection…

Luxury Ayurveda brand Spa Ceylon has launched its new De-Stress Collection of health and wellbeing products designed to help…

By Jas Ryat

May 22 2019

Perrier-Jouët takes nature to a…

Pernod Ricard Global Travel Retail is hosting the first Perrier-Jouët HyperNature pop-up in Paris Charles de Gaulle Airport

By Mary Jane Pittilla

May 22 2019

Amarula unveils a taste of the…

Cream liqueur brand Amarula has unveiled a new addition to its range of unexpected flavors: Amarula Raspberry, Chocolate…

By Jas Ryat

May 22 2019

Nespresso and Caran d’Ache write…

Coffee specialist Nespresso and Caran d'Ache have launched the second limited edition of its award-winning pen made from…

By Jas Ryat

May 22 2019

Travelers discover meaningful beauty…

Shiseido Travel Retail has introduced a different beauty experience with the S E N S E art…

By Jas Ryat

May 22 2019

Shiseido starts a sensory revolution…

Shiseido Travel Retail, together with The Shilla Duty Free in Singapore and Singapore Changi Airport, has unveiled a brand-new…

By Hibah Noor

May 21 2019

The future looks scrumptious for…

Mondelez World Travel Retail is building on its biscuits momentum with a fun and interactive activation at London Stansted…

By Hibah Noor

May 21 2019

Imperial Brands commits to a trio…

At last week’s TFWA Asia Pacific show, Imperial Brands introduced three new concepts for its roll-your-own brand Rizla

By Jas Ryat

May 21 2019

Rémy Martin Cognac pops up tastefully…

Rémy Cointreau Global Travel Retail has partnered with China’s leading travel retailer China Duty Free Group to open Asia’s…

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap