January 3 2020  |  Confectionery & Fine Foods

Urart Team in Antalya, Dufry, unveiled as first PVM winning store model award

By Jas Ryat

(From left) Eric Vermetten, Global Account Manager Dufry, Yeliz Sir, Category Unit manager-Purchasing Confectionery, Fashion & Luxury hardgoods, Esma Musa, Global Product & Promotion Manager Food (Italy, Greece, Turkey, France & Africa) and Eylem Gül, Buyer Confectionery

Perfetti Van Melle has introduced the PVM Winning Store Model – a new award to reward its best-in-class retail partners that encourage the growth of the sugar confectionery category in duty free. Designed to create relevance for both retailers and shoppers, this new concept has been created to acknowledge those retail partners, who have embraced the potential of non-chocolate confectionery and moved towards the perfect in-store environment for PVM’s key brands. 2019's winning store is Antalya.

Eric Vermetten, PVM’s Area Sales Manager, recently presented the Winning Store Model 2019 award to the local confectionery team of Urart in Antalya Airport with the presence of Dufry on November 28th, 2019.

Vermetten commented: “The Urart team are extremely dedicated and have the right retailer attitude, as well as good control of the supply chain and a trusted partnership with Dufry. For Perfetti Van Melle, Urart is the biggest single airport operation and it has created the perfect shopping environment for our confectionery buyers."

The strong focus on PVM’s must-have assortment, along with fantastic visibility, strong promotions and excellent use of a Brand Ambassador made the Antalya location a front runner for the award.

Vermetten says: “We know that visibility is key for confectionery sales. This year Urart really went out of their way to create prominence for PVM brands such as our JumboRolls and our BackPack Slimwheel display. By introducing improved impulse buy furniture, we saw great results for our gum sales, while we were impressed by their cross-category approach of having a gum display in the tobacco area. This shows a very open-minded, forward thinking approach. “

Equally effective was the 2019 Sugar Festival, which gave excellent visibility to PVM brands, while the presence of Brand Ambassadors played a significant role in promoting the PVM range, including Chupa Chups and Mentos. “We believed that adding a second BA for a longer period of time would be essential for continuation of our y-o-y growth, and it seems we made the right choice” adds Vermetten.

The team was delighted to receive this new award. “We are very glad to be awarded as Winning Store,” comments Yeliz Sir, Urart’s Category Unit Manager - Purchasing Confectionery, Fashion & Luxury hardgoods. “This success is totally a result of great team-work!”

“We want to thank the whole Urart Confectionery team for their dedicated partnership, willingness to think out of the box, their trust and creativity. Thanks to them, we have achieved another year of good growth (+13%). We are looking forward to an even more exciting 2020 with our partners in Antalya,” says Dennis van der Wulp, Travel Retail Director PVM.

For more information on the PVM Winning Store Model and how retailers can be considered for 2020, please contact Femke van Veen, GTR Marketing Manager PVM.

Brand News

October 21 2020

J. Cortès lights up cigar category…

​Cigar brand J. Cortès has introduced three new Corona terroir tubes

By Mary Jane Pittilla

October 20 2020

Jim Beam announces TR exclusive…

​Jim Beam Bourbon has announced the launch of Lineage – a batched premium expression exclusive to global travel retail

By Laura Shirk

October 19 2020

Beam Suntory launches first ever…

Beam Suntory has launched the first-ever world blended whisky, Suntory World Whisky ‘Ao’, exclusive to global travel retail

By Wendy Morley

October 19 2020

AHC to introduce new skincare products…

​Unilever-owned premium skincare brand AHC is to enhance its travel retail offerings with several new products that have…

By Mary Jane Pittilla

October 16 2020

DFD launches Writing & Arts category…

Duty Free Dynamics, major regional distributor within the Americas’ travel retail channel,…

By Laura Shirk

October 14 2020

MONARQ Group expands portfolio…

Signing Código 1530 Tequila and Villa Sandi and partnering with Fluère Drinks to introduce non-alcoholic spirits, the brand…

By Laura Shirk

October 13 2020

PanzerGlass taps Alan Brennan as…

​PanzerGlass, a Danish company specializing in mobile device screen protectors and other tech products, has appointed experienced…

By Mary Jane Pittilla

October 7 2020

CircleSquare introduces the revolutionary…

CircleSquare, the expert in retail marketing, brand experience and consumer engagement, has unveiled a new digital tool –…

By Laura Shirk

October 6 2020

Schäfer Airport Retail introduces…

Schäfer Airport Retail has announced the opening of two new Move consumer electronics stores at two of the top ten German…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap