September 15 2020  |  Confectionery & Fine Foods

HARIBO takes positive approach to TR in 100th year

By Laura Shirk

Taking part in the upcoming travel retail shows: TRMarketplace and Moodie Davitt Virtual Travel Retail Expo, HARIBO will feature its new HARIBO Giant Dummies, a selection of jelly snacks shaped like pacifiers in five fruity flavors

The confectionery brand HARIBO is taking a positive approach to its future in travel retail with new products and virtual stands at both of the forthcoming travel retail shows: TRMarketplace (September 28 – October 2) and Moodie Davitt Virtual Travel Retail Expo (October 12 – 16).

The family-owned company, which celebrates its 100th anniversary this year, has grown its global business through both good times and bad. Presently, the brand produces hundreds of different products at 16 production sites across 10 countries. Since the company was founded in December 1920, HARIBO products have not only been synonymous with a sweet treat in between meals, but also with little moments of happiness.

“The COVID-19 pandemic has impacted our industry severely over the last six months. We expect the recovery to be gradual as passengers rediscover the joy of traveling and resume their shopping at airports and on ferries.

However, we do expect the business to bounce back and HARIBO intends to be at the forefront of this recovery. We intend to reclaim our pre-eminent position in sugar confectionery and put smiles back on the faces of travelers,” says Elisa Fontana, Head of Marketing GTR, HARIBO.

At the virtual forums, the brand will showcase the latest innovations in its travel retail portfolio including its new HARIBO Giant Dummies, a selection of jelly snacks shaped like pacifiers in five fruity flavors, its colorful HARIBO Mini Travel Suitcase packed with a 146-gram assortment of HARIBO Goldbear minis and sweet & sour HARIBO Twin Snakes, which are the most recent addition to its resealable pouch range.

“We are looking forward to meeting our partners through the online platforms to discuss our latest novelties and their potential in travel retail stores worldwide,” adds Fontana.

Brand News

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive. The new addition joins its…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud to share the first scores and…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red…

By Rebecca Byrne in Singapore

February 17 2021

Victorinox unveils Forget Me Not…

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence.…

By Laura Shirk

February 16 2021

Porsche Design holds exclusive…

Porsche Design announced the launch of its stylish collections at the Rouge Duty Free Port Store on the island of Grenada…

By Laura Shirk

February 10 2021

PR GTR partners with Alipay & CDFG…

Pernod Ricard Global Travel Retail (PR GTR) announces a first-ever three-way partnership between PR GTR, Alipay and China…

By Laura Shirk

February 10 2021

Duty Free Dynamics adds Zippo to…

Duty Free Dynamics is pleased to announce the introduction of a new brand to its portfolio: Zippo, one of the world’s leading…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap