Kreol Duty Free’s Turkish Delight brand launches at Sharjah Duty Free
Following its success in Qatar Duty Free, Kreol Travel Retail’s in-house gourmet Turkish Delight brand Nadir has been launched in Dufry-operated Sharjah Duty Free.
The company is optimistic about the brand’s performance in Sharjah as it plans a 10%-off promotion for April through June.
The brand’s carefully selected range of skus has been performing well, according to Kreol Travel Retail. Its four flagship flavors are Safranbolu, Sultan, Pistachio and Almond & Hazelnut.
In addition to the traditional customer profile, Sharjah experiences the occasional waves of cultural tourists.
Kreol Travel Retail said it hopes to appeal to all these demographics by providing a product that is gourmet enough in taste and packaging to provide an exotic appeal but capture the familiarity of the region with its Middle Eastern essence.