February 17 2014  |  Confectionery & Fine Foods

Nestlé broadens offer to meet passenger needs with new Nescafé Sharing Packs

By Hibah Noor

Nestlé International Travel Retail (NITR) is strengthening its presence in the Beverages Category by introducing three new Nescafé Sharing Bags to answer new shopper dynamics from both mature and emerging markets.

“It makes sense that, alongside our key global confectionery brands such as KIT KAT and NESTLÉ SWISS, we look at developing the offer for Nescafé,” said NITR Marketing Manager Frédérique Rosier. “Not only it is the world’s best known and most powerful coffee brand, the various options available within the Nescafé portfolio make it perfect for driving sales within travel retail.”

The company is introducing three travel exclusive sharing packs, designed to sit alongside confectionery sharing packs within the retail environment. They are: Nescafé Original 3-in-1 Sharing Bag 357g (21 individual sachets). Nescafé Original 3-in-1 makes it amazingly easy to make the perfect white coffee with sugar. Each single-serve sachet has the right balance of coffee, whitener and sugar for a creamy and sweet tasting coffee every time.   

Nescafé Cappuccino Sharing Bag 294g (21 individual sachets). Instantly frothy and fabulous, this signature speciality indulgent treat offers coffee shop creaminess on the go.

Nescafé Selection Sharing Bag 327g.  A brilliant selection of instant Nescafé Latte, Vanilla and Mocha. This bag contains 18 individual sachets (six of each variety). Just add hot water for an instant and delicious treat.

“The fastest growing sector within our category is snacking and sharing and, alongside confectionery we see a real gap in the market for beverages,” continued Rosier. “Nescafé is Nestlé’s number one international brand and has over 75 years of expertise in selecting the best beans, blending, roasting and extracting the flavour of coffee.  For families and friends who are self-catering on holiday, or as a treat to take back home, this new NESCAFÉ offer is perfect.”

Alongside the new Nescafé range, NITR will be featuring the latest additions to its confectionery portfolio in Orlando highlighting:   

Nestlé Swiss. This 100% Travel Retail exclusive brand is recognised around the world for its Swiss authenticity and quality. Pure indulgence, Nestlé Swiss will continue to drive sales value for the confectionery category. For 2014 there are two new versions of the highly successful 300g Tablets: Nestlé Swiss Milk Almonds Nougatine and Nestlé Swiss Dark Hazelnuts.

Kit Kat. The world’s favorite break, Kit Kat is ideal for informal gifting – as well as snacking and sharing – and NITR addresses both segments with its new range for 2014.

Discover the Kit Kat world with the new 748g Mix Sharing Bag which includes 36 two finger bars of different flavors: Milk, Dark and new Orange and Cookies & Cream. Exclusive to travel retail, this unique and different offer allows friends and family to try new flavors and also find their favorite.

Additionally, NITR has introduced a new packaging shape for the KIT KAT Mini 517g Sharing Bag that is exclusive to travel retail and offers greater shelf visibility.

NITR's other regional brands will be on display including Smarties, which continues to offer massive global appeal within the travel retail sector. For 2014, NITR is revitalising its highly successful Toppers range with exciting new toys based on the latest Disney Pixar film characters, upgraded for extra play value.

Quality Street has been a long-time favorite for sharing among family and friends. It also makes a perfect “Quality Moments” gift, especially when the offer is exclusive to travel retail. The new 438g Carton has a new look with an improved gifting format and presentation. As always, it contains an assortment of 12 delicious chocolates and toffees in different shapes, all individually wrapped in various bright and festive colors.

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