November 8 2018  |  Fashion, Bags & Accessories

Swiss Eyewear Group focuses on new Dubai Duty Free sunglasses store with INVU collection

By Jas Ryat



Swiss Eyewear Group’s INVU fixture in Dubai Duty Free’s new 78 square meter sunglasses store in Concourse B at Dubai International Airport

Swiss Eyewear Group has achieved a listing for its INVU collection in Dubai Duty Free’s new 78 square meter sunglasses store.

The store is located in Concourse B of Dubai International Airport, the world’s busiest airport for international traffic.

The INVU range has also been included in Dubai Duty Free’s Sunglasses store in Concourse C at Dubai International.

Swiss Eyewear Group met the retailer at the TFWA World Exhibition in Cannes to plan the new listings, the integration of a new INVU range for 2019, and the installation of an innovative new passenger experience in-store.

Saba Tahir, Senior Vice President of Purchasing, Dubai Duty Free, said: “We first listed the INVU range in one of our sunglasses stores early last year and the growth in sales has been impressive. INVU is the perfect impulse purchase product for our customers and we are pleased to extend the INVU presence in Concourse B and C at Dubai International Airport.”

Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln said: “Once again, we are proud to achieve another major listing for INVU in travel retail, this time with one of the biggest and best travel retailers in the world. There’s been a fantastic reaction from consumers to the INVU range. They love the collection and the ultra-polarized lenses and trade buyers love the sales volumes.”

Brand News

August 20 2019

Cabeau to promote retail optimization…

Cabeau, the leading consumer product travel brand in over 120 countries, is promoting retail optimization at the TFWA World…

By Jas Ryat

August 20 2019

Porsche Design eyes special edition…

Porsche Design is to release a new travel retail exclusive pair of sunglasses, based on its popular P'8531 range, in China…

By Mary Jane Pittilla

August 20 2019

FRAAS to introduce new point of…

FRAAS - The Scarf Company will return to the TFWA World Exhibition (Red Village K29) having posted a 30% jump in turnover…

By Mary Jane Pittilla

August 19 2019

ALFA Brands, Inc. and InnoTRI unite…

Franco Gabriele, President, ALFA Brands, Inc. and Christoph Henkel, Co-Founder & Manager, InnoTRI invite delegates attending…

By Jas Ryat

August 19 2019

Lagavulin 10yo Scotch touches down…

Lagavulin 10 Year Old is a new single malt, available exclusively at selected Dufry travel…

By Mary Jane Pittilla

August 19 2019

Final edition of The John Walker…

Johnnie Walker has announced that the latest release of The John Walker Scotch whisky will be the last

By Mary Jane Pittilla

August 19 2019

Dubai Duty Free chief praises exclusive…

Rémy Cointreau Global Travel Retail has unveiled the latest addition to its St-Rémy Cask Finish Collection - Islay Scotch…

By Jas Ryat

August 19 2019

Brown-Forman and Monarq strike…

Brown-Forman and Monarq Group have entered into a regional distribution partnership

By Hibah Noor

August 19 2019

Stoli Group heads for Cannes armed…

Stoli Group has revealed details of new products and plans for travel retail as it prepares for the 2019 TFWA World Exhibition…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap