November 8 2018  |  Fashion, Bags & Accessories

Swiss Eyewear Group focuses on new Dubai Duty Free sunglasses store with INVU collection

By Jas Ryat



Swiss Eyewear Group’s INVU fixture in Dubai Duty Free’s new 78 square meter sunglasses store in Concourse B at Dubai International Airport

Swiss Eyewear Group has achieved a listing for its INVU collection in Dubai Duty Free’s new 78 square meter sunglasses store.

The store is located in Concourse B of Dubai International Airport, the world’s busiest airport for international traffic.

The INVU range has also been included in Dubai Duty Free’s Sunglasses store in Concourse C at Dubai International.

Swiss Eyewear Group met the retailer at the TFWA World Exhibition in Cannes to plan the new listings, the integration of a new INVU range for 2019, and the installation of an innovative new passenger experience in-store.

Saba Tahir, Senior Vice President of Purchasing, Dubai Duty Free, said: “We first listed the INVU range in one of our sunglasses stores early last year and the growth in sales has been impressive. INVU is the perfect impulse purchase product for our customers and we are pleased to extend the INVU presence in Concourse B and C at Dubai International Airport.”

Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln said: “Once again, we are proud to achieve another major listing for INVU in travel retail, this time with one of the biggest and best travel retailers in the world. There’s been a fantastic reaction from consumers to the INVU range. They love the collection and the ultra-polarized lenses and trade buyers love the sales volumes.”

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