November 22 2018  |  Fashion, Bags & Accessories

Swiss Eyewear Group to boost visibility of INVU sunglasses with Scandlines

By Mary Jane Pittilla


INVU has achieved strong sales onboard Scandlines ships

Swiss Eyewear Group is to deepen its relationship with Scandlines, following the successful introduction of its INVU sunglasses range to stores onboard two of the Danish ferry operator’s ships in summer 2018.

Following “excellent” initial sales results for INVU, Scandlines’ sales personnel are to be given training on the sunglasses collection in the coming weeks.

Swiss Eyewear Group met with Scandlines at the TFWA World Exhibition in October to plan new listings, staff training and the integration of new INVU collections for 2019.

Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln said: “Selling our INVU products with Scandlines has proved to be a very successful listing for INVU in travel retail, and we look forward to strengthening our partnership with them. For the 2018 season we have focused on building our business onboard ferries and cruise ships, and this has proved to be one of the most successful.”

Mark Winslow, Vice President - Head of Retail at Scandlines, commented: “INVU is a great range from the Swiss Eyewear Group and we’ve achieved strong sales results for the brand in our onboard stores. We see our relationship as a long-term partnership and we’ll be working closely together to introduce new INVU innovations on our ferries, and to train our great staff in the finer points of the product.”

With more than 42,000 departures on eight ferries, in 2017 Scandlines transported 7.6 million passengers, 1.8 million cars and 38,000 buses on the routes Puttgarden-Rødby and Rostock-Gedser.

Brand News

May 13 2019

Rituals unveils ambitious expansion…

Rituals is aiming to replicate its European growth in Asia through building a strong presence in more than 15 countries in…

By Jas Ryat

May 13 2019

Lindt & Sprüngli brings Lindor…

Lindt & Sprüngli Travel Retail will unveil its latest range of travel-exclusive products at its new Lindt booth at the TFWA…

By Mary Jane Pittilla

May 13 2019

The Botanist gin infuses Sydney…

Rémy Cointreau Global Travel Retail and Gebr Heinemann Australia have hosted a foraging-inspired activation at Sydney Airport…

By Mary Jane Pittilla

May 13 2019

Anthon Berg draws on emotions in…

Confectionery company Anthon Berg, whose tagline is “You can never be too generous”, is staging a promotion in Gebr Heinemann’s…

By Hibah Noor

May 7 2019

Viña Concha y Toro to highlight…

Viña Concha y Toro is exhibiting for the first time at the TFWA Asia Pacific fair in Singapore…

By Jas Ryat

May 7 2019

Shiseido boosts skin defence with…

Shiseido has expanded its prestige skincare range through two new product developments

By Jas Ryat

May 7 2019

DFS brings Chile to Changi in world-first…

Viña Concha y Toro has partnered with DFS Group to launch the travel retail exclusive Casillero del Diablo Route of Cabernet…

By Mary Jane Pittilla

May 7 2019

Tous targets Asia Pacific travel…

Spanish affordable luxury jewelry and accessory brand Tous is returning to TFWA Asia Pacific exhibition for the fifth consecutive…

By Hibah Noor

May 7 2019

Imperial Brands reaches for more…

Imperial Brands will introduce two limited-edition variants for its key cigarette brand Davidoff at this month’s TFWA Asia…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap