Nuxe woos older women travelers with Nuxuriance Gold
Laboratoire Nuxe has launched Nuxuriance Gold, a new range of anti-ageing skincare products especially formulated for older skin.
Nuxuriance Gold is based on a unique multi-patented formula that infuses ageing skin with renewed comfort, suppleness and softness so that it looks instantly brighter and more radiant, according to the French beauty company.
Over 92% of the ingredients of the four Nuxuriance Gold facial care products are of natural origin, encapsulated in melting textures, such as oil-cream and bio-mimetic balms.
All four products are enhanced by a sophisticated scent that combines floral, fruity notes with a musky woody base.
The renewing power of Nuxuriance is based on patented botanical innovation by Nuxe, with saffron and bougainvillea Bi-Floral cells combined with a natural nutri-restorative complex composed of jiaogulan and cistus flower extracts enhanced by the Porcelain Rose Oleoactive.
Thanks to a study undertaken with an independent neuro-science research laboratory, Nuxe has scientifically demonstrated the benefits of Nuxuriance Gold skincare on the users’ self-perception and product satisfaction with its performance. The results were significantly positive, with women feeling better about themselves and happy with the effects of the products on their skin.
Marion Bruimaud, Travel Retail Director, Laboratoire Nuxe, said: “Nuxuriance Gold is a classic example of our unique expertise in combining science and creativity to develop skincare products with proven effectiveness and is a significant addition to the range of products that we can offer to travel retailers.
“All the packs are 50ml or less, so they are ideal for air travelers as well perfectly targeting the growing number of older women travelers who will immediately recognize that for them, Nuxuriance Gold is a perfect antidote for the negative effects of air travel on their skin.”
The range consists of: Nutri-Revitalising Serum - Absolute Anti-Ageing for dry skin, which is said to improve the skin’s texture; Nutri-Fortifying Oil-Cream - Absolute Anti-Ageing for dry skin, boosting the skin’s strength; Nutri-Fortifying Night Balm - Absolute Anti-Ageing for dry skin, to diminish signs of fatigue; and Radiance Eye Balm - Absolute Anti-Ageing, to illuminate, nourish and smooth the eye contour area.