September 5 2019  |  Fragrances, Cosmetics, Skincare & Haircare

YSL celebrates freedom with Dua Lipa in new Libre women’s fragrance

By Hibah Noor


Singer Dua Lipa embodies YSL’s new women’s fragrance Libre

Yves Saint Laurent has introduced its new feminine fragrance Libre to celebrate freedom.

Translating the French word free, Libre pays tribute to YSL’s most defining and enduring value: freedom.

It is described as the perfume of the contemporary woman: strong, authentic, and free.

A grand floral eau de parfum, with a YSL twist, it contains orange blossom flowers from Morocco, combined with the aromatic boldness of lavender from France.

Dua Lipa embodies the new fragrance. She is described by YSL as “pop music’s bold new voice. A cultural definer. A cool, sultry beauty with an edgy signature style.”

The film and print campaign were shot by Nabil Elderkin.

Libre is available in travel retail Europe, Middle East, India and Africa and the Americas. It will be rolled out to Asia Pacific from November 1.

The new fragrance will be highlighted in travel retail through upcoming major events, L’Oreal Travel Retail said.

Brand News

February 25 2020

BTD named the American Distiller…

​During a recent ceremony in New York City, Buffalo Trace Distillery (BTD) was named the 2020 Distiller of the Year and Visitor…

By Jas Ryat

February 21 2020

Illva Saronno CEO Augusto Reina…

​It is with regret that we announce the passing of the Italian industrialist Augusto Reina, Chief Executive Officer of Illva…

By Mary Jane Pittilla

February 21 2020

The Glenlivet toasts Taiwanese…

​The Glenlivet has launched a new 14yo Sherry Cask expression, exclusive to travel retail in Taiwan

By Mary Jane Pittilla

February 21 2020

IWSR analysis: Can baijiu be successful…

​A new report from drinks analyst IWSR has analyzed the potential of China’s baijiu spirit in the US market

By Jas Ryat

February 21 2020

Nestlé ITR innovates in Orlando…

​Nestlé International Travel Retail will be returning to Orlando this year for the Summit of…

By Hibah Noor

February 21 2020

Halewood Wines & Spirits raises…

​With its own stand at the 2020 Duty Free & Travel Retail Summit of the Americas, Halewood Wines & Spirits is set to raise…

By Jas Ryat

February 19 2020

SSP America sets Seattle neighbourhood…

​SSP America announced the opening of Capitol Hill Food Hall at Seattle-Tacoma International Airport

By Jas Ryat

February 18 2020

Seiko available in Attenza duty…

​Master Franchisor Duty Free Dynamics (DFD) has launched Seiko watches in Attenza duty free of Columbia and Ecuador

By Jas Ryat

February 17 2020

Cuba gears up for Habanos Festival

​Havana is hosting the XXII Habanos Festival, the largest international event for Habanos cigar aficionados, from February…

By Mary Jane Pittilla

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap