July 31 2019  |  Spirits & Tobacco

Amarula unveils a taste of the exotic with new African flavors Amarula Raspberry, Chocolate and African Baobab

By Jas Ryat


Amarula Raspberry, Chocolate and African Baobab highlights exotic African flavors in travel retail

Cream liqueur brand Amarula has unveiled a new addition to its range of unexpected flavors: Amarula Raspberry, Chocolate and African Baobab.

The variant will pre-launch in August with Big Five Duty Free before rolling out to other duty free locations in autumn.

Natasha Maharaj, Global Marketing spokesperson at Amarula, said: “Our new Raspberry, Chocolate and African Baobab blend is the latest in our continued journey to explore the unexpected, modern and exotic side of Africa.”

Maharaj explained that a spirit infusion of tropical fruit, berries, citrus and botanicals is a growing trend both in South Africa and internationally.

“We put the time in to find out exactly what our discerning customers are looking for in terms of modern flavor profiles in the context of a premium liqueur. What we discovered is an overwhelming appetite for unexpected and interesting tastes.

“Flavor varieties such as berries have long been known to evoke this type of experience, and, naturally the luxurious flavor of chocolate also resonates well with our customers. As for the unexpected, we couldn’t go wrong with Baobab, which is the personification of Africa.”

The new variant exclusively uses ethically-sourced, African ingredients. It is infused with creamy chocolate, raspberries and botanicals derived from the African baobab tree to create a full-bodied flavor with notes of raspberry and a hint of citrus-infused baobab. This is blended with Marula fruit cream liqueur.

Amarula Raspberry, Chocolate and African Baobab can be served neat, chilled over ice, in exotic cocktails or over baked desserts.

Maharaj said of the bottle design: “The vibrant, colorful label leads customers further on their journey with its dusty pink shades that evoke the image of an African sunset.”

Luke Maga, Distell Global Travel Retail Managing Director, commented: “Amarula has seen strong growth recently in travel retail, driven by range extensions such as Amarula Vanilla Spice and the travel retail-exclusive African Range. Now with the exciting introduction of Amarula Raspberry, Chocolate and African Baobab – which meets the growing trend for exotic flavors – we are confident that the brand will continue on an upward trajectory.

“The bottle design and flavor of this new variant set a new standard for premium cream liqueurs, and as a world-renowned brand we will to continue to offer new flavour profiles that are as uniquely African as Amarula itself.”

Brand News

August 20 2019

Cabeau to promote retail optimization…

Cabeau, the leading consumer product travel brand in over 120 countries, is promoting retail optimization at the TFWA World…

By Jas Ryat

August 20 2019

Porsche Design eyes special edition…

Porsche Design is to release a new travel retail exclusive pair of sunglasses, based on its popular P'8531 range, in China…

By Mary Jane Pittilla

August 20 2019

FRAAS to introduce new point of…

FRAAS - The Scarf Company will return to the TFWA World Exhibition (Red Village K29) having posted a 30% jump in turnover…

By Mary Jane Pittilla

August 19 2019

ALFA Brands, Inc. and InnoTRI unite…

Franco Gabriele, President, ALFA Brands, Inc. and Christoph Henkel, Co-Founder & Manager, InnoTRI invite delegates attending…

By Jas Ryat

August 19 2019

Lagavulin 10yo Scotch touches down…

Lagavulin 10 Year Old is a new single malt, available exclusively at selected Dufry travel…

By Mary Jane Pittilla

August 19 2019

Final edition of The John Walker…

Johnnie Walker has announced that the latest release of The John Walker Scotch whisky will be the last

By Mary Jane Pittilla

August 19 2019

Dubai Duty Free chief praises exclusive…

Rémy Cointreau Global Travel Retail has unveiled the latest addition to its St-Rémy Cask Finish Collection - Islay Scotch…

By Jas Ryat

August 19 2019

Brown-Forman and Monarq strike…

Brown-Forman and Monarq Group have entered into a regional distribution partnership

By Hibah Noor

August 19 2019

Stoli Group heads for Cannes armed…

Stoli Group has revealed details of new products and plans for travel retail as it prepares for the 2019 TFWA World Exhibition…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap