November 15 2016  |  Spirits & Tobacco

Danzka makes wishes come true at Copenhagen Airport

By Jas Ryat

During November, the largest of the six tax free shops at Copenhagen Airport will stage an exclusive promotion themed around Christmas wishes, gifts and other winter pleasures, in partnership with spirits producer Waldemar Behn

Waldemar Behn and Gebr Heinemann have unveiled a Danzka Christmas activation in the tax free shop at Copenhagen Airport. 

Dubbed “Make a wish come true”, the promotion features Danish Danzka elves called “Nisse”. During November, the largest of the six tax free shops will stage an exclusive promotion themed around Christmas wishes, gifts and other winter pleasures, in partnership with spirits producer Waldemar Behn.

Travelers visiting the elegant Danzka Vodka bar, which is located in a large promotional area, will be invited to sample various types of the premium vodka, either neat or mixed.

The aluminum bottle is a Danish design icon made for fast cooling, as well as secure and light travel.

Passengers can also sample Dooley’s Original Toffee Cream Liqueur. The vodka-based cream blends Belgian toffee with Dutch cream. Because of its low fat content, Dooley’s is a base for sophisticated cocktails and other long drinks.

Throughout the campaign period, customers purchasing a bottle of Danzka Vodka or Dooley’s will also receive gift packaging with a traditional Danish Christmas hanger. 

Passengers can also leave one of their Christmas wishes in a box on the stage. At the end of the promotion one of the big or small wishes will come true.

The current wishes range from donating €400 to a charity organization, getting a new vacuum cleaner, and enjoying dinner for two at Noma in Copenhagen, the famous Michelin-starred restaurant. 

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