July 30 2015  |  Spirits & Tobacco

Distell brand enjoys a winning season

By Wendy Morley

Marula Fruit and Cream, another award winning liqueur in Distell’s portfolio, is strongly associated with South Africa and is the second best-selling cream liqueur globally

J.C. Le Roux, a wine in the Distell portfolio, has just been recognized as a South African icon. A national survey done by Ask Afrika along with two local newspapers found that J.C. Le Roux “defined a common experience, often on a daily basis, to which South Africans are committed.”

This is the second consecutive year that J.C. Le Roux has been given this honor. However, it has been featured as a category winner for five years in a row, boosting the already growing brand of Distell.

The same survey that named J.C. Le Roux an icon also named Hunter’s, a cider in Distell’s portfolio, as a favorite. This survey was given to over 15,000 adults, making the recognition quite a boon for Distell.

This isn’t the first time this year that Distell has been recognized for excellence. In London, Three Ships Single Malt, also part of Distell, won the International Wine and Spirit Competition (IWSC) for best whiskey. Considering Three Ships had stiff competition from better known competitors, the consistent acknowledgment it has been receiving serves to show Distell is growing as a brand.  

At IWSC, Distell won 16 gold outstanding or gold medals. Distell’s South Africa Marketing Director Caroline Snyman says, “It is critical that we continually benchmark our brands against international examples as a mark of assurance for our domestic as much as our international consumers.”

Three Ships Ten Year Old Single Malt, winner of best whisky by the International Wine and Spirit Competition

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