September 2 2019  |  Technology

New Skross travel adapter scales the heights of retail

By Mary Jane Pittilla


The new Alpha by Skross travel adapter has a presence in Tech & Fly shops in Spain and Belgium operated by Crystal Media

Premium travel adapter Alpha by Skross, launched in May at the TFWA Asia Pacific fair in Singapore, is now available at several renowned flagship department stores in Europe’s biggest cities.

Featured in the brand’s Smartech shop-in-shop concept for high-end department stores, Alpha by Skross can be purchased in stores including Selfridges in London, Printemps in Paris, KaDeWe in Berlin, Jelmoli in Zurich, and De Bijenkorf in Amsterdam.

The Smartech concept features enticing displays with a trained sales force that educates shoppers on the advantages of the Alpha by Skross. At the same time, engaging content on modern POS helps to enhance the customer experience.

Sam Gerber, Managing Partner at Skross, said the brand’s presence at these premium locations boosted its visibility. “In addition, it emphasizes the high-end character of the Alpha by Skross and gives an exciting opportunity to present this unique product to consumers who are tech-savvy and place value on qualitative and aesthetic gadgets. It also helps to prepare the ground for a set of new products under the same label that underscore the ambitions of Skross to present itself as the most aspirational manufacturer in its sector.”

Currently available in duty free stores, Alpha by Skross already has a presence in Tech & Fly shops in Spain and Belgium operated by Crystal Media.

Brand News

September 20 2019

In celebration of Manchester United,…

Premium sunglasses supplier, Maui Jim, is excited to announce the launch of Treble, a limited edition frame that commemorates…

By Laura Shirk

September 20 2019

Tiffany & Co. announces Tiffany…

Tiffany & Co. recently announced the launch of its latest fragrances, Tiffany & Love for Him and Tiffany & Love for Her,…

By Laura Shirk

September 20 2019

Imperial Brands to showcase drivers…

Imperial Brands Global Duty Free & Export is heading to TFWA World Exhibition in Cannes this year to show its unique and…

By Jas Ryat

September 20 2019

Set to dazzle, FOREO will head…

This September, FOREO will be taking over Cannes circus style. Following its debut at the TFWA World Exhibition and Conference…

By Hibah Noor

September 19 2019

Godiva teams up with DFS to achieve…

In partnership with DFS, premium Belgian chocolatier, Godiva, opened a beautifully refurbished…

By Laura Shirk

September 19 2019

Nestlé International Travel Retail…

Leading the way in the confectionery category, with a high-profile showcase of its latest products at the TFWA World Exhibition…

By Jas Ryat

September 18 2019

Top five reasons Diverse Flavours…

For many, TFWA, Cannes can be a whirlwind of activity. Diverse Flavours Managing Director, Anthony Budd, wants to share the…

By Jas Ryat

September 18 2019

Viña Concha y Toro will launch…

Viña Concha y Toro S.A. (Concha y Toro) is targeting the millennial travelers segment with fresh product innovation from…

By Jas Ryat

September 18 2019

Maison Christian Dior boutique…

The house of Dior officially opened its first Maison Christian Dior boutique at Dubai Duty Free in Dubai International Airport…

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap