July 25 2019  |  Airlines & Airports

Fast service the top traveler priority, reveals m1nd-set’s first F&B research

By Mary Jane Pittilla

Swiss research agency m1nd-set has revealed travelers’ perceptions of airport F&B outlets in airports globally.

The research firm has included airport food and beverage outlets in its latest report for the first time.

Convenience and price are among the key drivers in choosing where to eat in airports.

Fast service, healthy options and local flavors are the top three most important aspects.

Discovering new dishes and flavors, the provision of children’s menus and known international brands are also among the main priorities for international travelers surveyed by m1nd-set.

The report details the aspects of airport F&B that travelers say they are satisfied and dissatisfied with, as well as the key reasons for visiting airport restaurants and coffee shops. It also shows which customer segments tend to visit the various types of F&B outlets and why.

m1nd-set owner and CEO Peter Mohn said the company would be launching a quarterly newsletter on the fast-growing F&B sector.

This month’s m1nd-set report also focuses on employee engagement and the impact on spending levels.

It demonstrates a strong correlation between employee and customer engagement and reveals the significance of employee engagement programs to drive penetration and sales.

According to m1nd-set, engaged customers can generate up to 25% higher spend than customers who do not feel engaged.

In duty free shops in particular, travelers are far more likely to make a purchase when they interact with the store staff. Store visitors who are approached by staff are 9% more likely to convert into buyers while store visitors who approach the staff themselves are 32% more likely to convert into buyers.

m1nd-set Travel Retail Research Director Clara Susset said of the new report: “The F&B customer experience is, as with the airport retail customer experience, inextricably linked to staff interaction and the experience with store or restaurant employees. The qualitative research we conducted around this theme demonstrates the impact of successful employee and customer engagement both on satisfaction levels and sales. We also see higher levels of engagement on social media and viral marketing benefits where airport retail and F&B customers have had a positive experience.”

Susset continues: “Consumers are more engaged than ever before and want to participate in influencing how other consumers behave. In a world where there is so much choice for consumers, whether in a high street, shopping mall, food court or airport, it is essential for consumer-facing businesses to create and curate their unique culture to ensure customers enter, purchase, enjoy, share, praise and remain loyal.”

For details, contact Clara Susset at csusset@m1nd-set.com

.

Brand News

August 13 2019

Peak waste: Bally launches long-term…

This spring, Bally launched its Peak Outlook initiative to preserve the world’s most extreme mountain environments and their…

By Mary Jane Pittilla

August 13 2019

Nuxe launches three-in-one inflight…

French beauty brand Nuxe has created a set of three products designed to restore the skin’s natural level of hydration

By Hibah Noor

August 13 2019

Travel the world with Lindt’s new…

Lindt & Sprüngli Travel Retail is continuing its mission to make passenger journeys more magical with the launch of its new…

By Jas Ryat

August 13 2019

Dufry and Maui Jim promote Manchester…

Maui Jim teamed up with Dufry in July to promote Manchester United Football Club’s participation in the International Champions…

By Mary Jane Pittilla

August 13 2019

Halewood’s steep growth path in…

Halewood Wines & Spirits is making rapid progress in global travel retail with the launch of…

By Jas Ryat

August 13 2019

Wild Tiger Rum Roar Crew continues…

Wild Tiger Rum Founder and CEO Gautom Menon and Creative Art Director, Paul George Vendanayagam, known as the “Roar Crew”…

By Jas Ryat

August 6 2019

Amarula and Gebr Heinemann join…

Distell Travel Retail has teamed up with Gebr Heinemann to raise awareness and funds for elephant conservation, through Amarula’s…

By Mary Jane Pittilla

August 6 2019

Imperial’s myblu brand makes worldwide…

Beirut Duty Free is the first airport duty free shop in the world to offer travelers the myblu vaping brand since its launch…

By Mary Jane Pittilla

August 6 2019

Beluga vodka’s instant photo experience…

Beluga vodka has installed its new-style branded pop-up using the Caviar Jar concept in Mumbai Airport’s Departures zone

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap